New York Fries Announces Expansion into Turkey

Two stores to open in Istanbul, furthering international growth strategy

TORONTO, July 4, 2013 /CNW/ - New York Fries, a privately owned Canadian company, is proud to announce the opening of two stores in Istanbul, Turkey. These two locations will mark the 27th and 28th stores in the chain's international growth strategy opening in August and September of this year. The New York Fries brand is currently expanding into countries in the Middle East and Asia region.

Both stores will be operated by ARDAQ Group Company, led by Rashad Mammadov, President and Murat Apkinar, Solution Partner. ARDAQ is the exclusive licensee of New York Fries in Turkey. ARDAQ Group Company is a branch of GKT OJSC (Gence Körpü Tikinti) of Azerbaijan.

"We are very excited to announce another international market opening up for New York Fries, especially in such a great city like Istanbul," said Jay Gould, president of New York Fries and South St. Burger Co. "We're looking forward to opening our two stores in Turkey and introducing New York Fries to a whole new group of consumers."

Officially opening its doors in August, the first store will be located in Turkey's Brandium Mall in the mall's food court. The store will occupy 476 square feet with customer access to both food court seating and an outdoor patio. The second location will open in Marmara Forum's food court in late September. Construction for this project is already underway.

The opening of the Istanbul locations follows another international franchise for New York Fries, which opened its first location in China at InCity Ningbo, Zhejiang Province, on December 28th 2012. This location is a franchise of Next Step Limited; the licensees of the brand in Hong Kong and Macau. New locations in China and Hong Kong are planned for this fall.

About New York Fries

New York Fries is a Canadian, privately-owned retail chain specializing in premium quality, fresh-cut fries and poutine. Located in all major Canadian malls, the 155 unit chain has successfully expanded into China, the United Arab Emirates, Hong Kong, Macau, Kurdistan and Bahrain with 26 international units. In 2004, New York Fries became the first Canadian quick-service company to switch its oil to non-hydrogenated, trans-fat-free sunflower oil.  In 2008, New York Fries won the Pinnacle Award for Franchisee Excellence, acknowledging its outstanding franchisee relations.  In 2011, the chain created the NYF Poutinerie brand extension, signaling a commitment to expanding its poutine line up and solidifying its position as Canada's favorite poutine purveyor. New York Fries was named of Canada's 50 best managed companies in both 2011 and 2012. www.newyorkfries.com

SOURCE: New York Fries

Jennifer Ouellette
Hill+Knowlton Strategies Canada
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