News Marketing Canada Announces Online Couponing Partnership With Rexall

SmartSource.ca to be Exclusive Online Coupon Provider

TORONTO, March 26, 2013 /CNW/ - News Marketing Canada^® (NMC), the company behind the SmartSource brand of consumer savings products and services, today announced that they have signed an exclusive agreement with Rexall, to provide secure, instant print-at-home online coupons on Rexall.ca. Rexall's website will feature coupons from the ever-expanding SmartSource.ca Online Coupon Network, as well as Rexall-exclusive coupons for a wide variety of grocery and drug brands. Coupons are available on rexall.ca effective immediately.

"We are thrilled to have Rexall join our SmartSource.ca Online Savings Network," said Adam North, SVP, News Marketing Canada. "We have been longtime partners with Rexall through our in-store advertising and promotions, and we're looking forward to expanding this partnership into the online sphere."

SmartSource's technology allows Canadian shoppers to select the coupons they want online and instantly print them at home. In just over a year since its launch, SmartSource.ca has grown into one of Canada's leading destinations for savings, with over two million coupons printed to date. SmartSource.com, its US equivalent, has been in operation for over ten years.

"It's important to Rexall to make the shopping experience easier through new programs and services," said Jennifer Zedic, Director, Advertising and Marketing, Rexall. "Our customers appreciate the added convenience and value of bringing online savings to Rexall.ca and we're pleased to be working with News Marketing Canada to make this new coupon site possible."

News Marketing Canada^® is the premier single-source provider of consumer marketing services in Canada, providing marketers with home-delivered and in-store advertising and promotion programs that are designed to effectively and efficiently reach consumers and influence their purchase decisions. Whether it's through Canada's premier site for printable coupons, SmartSource.ca, the free-standing insert 'SmartSource.ca' or UtiliSource, the French language version, in-store media or interactive capabilities, News Marketing Canada's mission is to help marketers build their brand's equity and increase sales.

SOURCE: News Marketing Canada

Rubenstein Associates Public Relations, Emily Vicker, 212.843.8078, [email protected]

http://www.smartsource.com