Nexen Tire Continues its Official Partnership with Major League Baseball Teams for the 2016 Season

Nexen Tire renews its partnership with the Texas Rangers and LA Angels while starting a new partnership with the Pittsburgh Pirates for the 2016 season

The partnership is projected to promote and increase brand awareness of Nexen Tire around the globe

SEOUL, South Korea, April 5, 2016 /PRNewswire/ -- Nexen Tire, a leading global tire manufacturer, announced that the company will continue to join forces with the Texas Rangers and LA Angels while establishing a new partnership with the Pittsburgh Pirates for the 2016 Major League Baseball season.

As part of its sports marketing activities, Nexen Tire has been a proud sponsor of Major League Baseball (MLB) teams for years. Over the past two seasons, Nexen Tire has partnered up with the Texas Rangers and the LA Angels and is pleased to renew the sponsorship agreements for the 2016 season. In addition, the company will start a new partnership with the Pittsburgh Pirates this year in order to maximize the effects of its sports marketing activities with baseball teams in the U.S.

Nexen Tire advertisements will be featured on outfield signage at the home stadiums of the Texas Rangers and Pittsburgh Pirates, providing both in-stadium and television exposure to reach a maximum number of baseball fans across the world. Also, with the LA Angels, the advertisements will be featured on the LED screen board during home games. Furthermore, the company will have a chance to expose its brand while Korean-born baseball players, Shin-Soo Choo of the Texas Rangers, Jung-Ho Kang of the Pittsburgh Pirates and Ji-Man Choi of the LA Angels, who have joined MLB teams play an active role during the games.

"Nexen Tire's dynamic brand image aligns with the image of MLB, which is one of the premier sports leagues all over the world, and loved by many. Through these partnerships, we look forward to enhancing Nexen Tire's brand awareness among the vast amount of MLB fans around the globe. Moving forward, Nexen Tire will continue to reinforce its sports marketing activities to become a familiar brand for sports fans everywhere," said Nexen Tire.

Recently, Nexen Tire has been strengthening its global presence with a focus on various sports marketing activities. In addition to its partnership with MLB teams, Nexen Tire signed an official sponsorship with Manchester City Football Club (MCFC) in August 2015. Recently, the company has become an Official Major Partner of Formula Drift, the premier United States drifting series, for the 2016 and 2017 race seasons.

About Nexen Tire

Nexen Tire, established in 1942, is a global tire manufacturer headquartered in Yangsan, South Gyeongsang Province, and in Seoul, South Korea. Nexen Tire, one of the world's fastest growing tire manufacturers, works with 491 dealers based in 141 countries around the world (as of July 2015) and owns three manufacturing plants -- two in Korea (Yangsan and Changnyeong) and one in Qingdao, China. Another plant in Zatec, Czech Republic will be operational by 2018. Nexen Tire produces tires for passenger cars, SUVs, and light trucks with advanced technology and excellence in design. The company also focuses on producing UHP tires, which are based on advanced technologies. Nexen Tire supplies OE tires to global car makers in various countries around the world. In 2014, the company achieved a grand slam of the world's top 4 design awards for the first time amongst the various tire makers in the world. For more information, please visit http://www.nexentire.com.

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SOURCE Nexen Tire

Burson-Marsteller Korea, Eugene Han, [phone], [phone], [email protected]; Eunju Lee, [phone], [phone], [email protected]; Seungok Choi, [phone], [phone], [email protected], http://www.nexentire.com