Nexen Tire's Sponsored Drivers Finish in Top 3 for the 2016 Formula DRIFT Round 1

Fredric Aasbo and Ken Gushi, sponsored by Nexen Tire, finish in second and third places while driving on Nexen Tire's N'FERA SUR4 Tires

Nexen Tire demonstrates its performance-driven technology by achieving the highest point total among tire manufactures in the 2016 Tire Championship standings

SEOUL, South Korea, April 18, 2016 /PRNewswire/ -- Nexen Tire, a leading global tire manufacturer, announced that the company's sponsored drivers, Fredric Aasbo and Ken Gushi, finished in second and third places, respectively, while demonstrating the superiority of Nexen Tire's N'FERA SUR4 tires in the first round Streets of Long Beach event. Nexen Tire also sits atop the rankings in the 2016 Tire Championship standings after one event of the 2016 Formula DRIFT Pro Championship season.

Recently, Nexen Tire has become an Official Major Partner of Formula Drift, the premier United States drifting series, for the 2016 and 2017 race seasons. The company has also entered into partnerships with two drivers from Scion Racing (SR) by Toyota including Fredric Aasbo, the 2015 Formula Drift World Champion, and Ken Gushi, the 2015 Formula Drift runner-up.

Nexen Tire's N'FERA SUR4 is designed for an ultra-performance street and racing tire, with performance superior to the competition, especially in high-speed driving stability and cornering, grip, and anti-abrasion performance. The results of the Long Beach competition prove the quality and performance of N'FERA SUR4. 

"As a proud Official Major Partner of Formula Drift, the Streets of Long Beach event was a great opportunity to showcase Nexen Tire's performance-driven technology and increase our brand awareness. We are thrilled to be in the lead for the 2016 Tire Championship," said Nexen Tire.

Besides the action on the course, Nexen Tire showcased a new activation area with a mobile marketing trailer and hosted a variety of hospitality events for dealers. The company also partnered with SR by Toyota on a VIP hospitality suite to provide the best experiences for its business partners. The company placed advertisements and brand imagery on track signage as well as on vehicles.

Recently, Nexen Tire has been strengthening its global presence by implementing various sports marketing activities. The company is an official partner of multiple Major League Baseball (MLB) teams and also signed an official sponsorship with Manchester City Football Club in August 2015.

About Nexen Tire

Nexen Tire, established in 1942, is a global tire manufacturer headquartered in Yangsan, South Gyeongsang Province, and in Seoul, South Korea. Nexen Tire, one of the world's fastest growing tire manufacturers, works with 491 dealers based in 141 countries around the world (as of July 2015) and owns three manufacturing plants – two in Korea (Yangsan and Changnyeong) and one in Qingdao, China. Another plant in Zatec, Czech Republic will be operational by 2018. Nexen Tire produces tires for passenger cars, SUVs, and light trucks with advanced technology and excellence in design. The company also focuses on producing UHP tires, which are based on advanced technologies. Nexen Tire supplies OE tires to global car makers in various countries around the world. In 2014, the company achieved a grand slam of the world's top 4 design awards for the first time amongst the various tire makers in the world. For more information, please visit http://www.nexentire.com.

Photo - http://photos.prnewswire.com/prnh/20160418/356297  

SOURCE Nexen Tire

Burson-Marsteller Korea, Eugene Han, T: [phone], M: [email protected]; Eunju Lee, T: [phone], M: [phone], [email protected]; Seungok Choi, T: [phone], M: [phone], [email protected], http://www.nexentire.com