TORONTO, April 10, 2020 /CNW/ - Canadian premium outerwear brand Nobis has announced a three-week global initiative where 100 percent of all online sales will be donated to protect frontline health care professionals who continue to spearhead the fight against COVID-19.
From April 10 to 30, 2020, the pre-tax purchase price from all online sales on Nobis.com will go directly to support hospitals and healthcare workers around the world responding to COVID-19 in urgent need of supplies and Personal Protective Equipment (PPE).
In Canada, the list of recipients include the CanadaHelps COVID-19 Healthcare & Hospital Fund, which supports over 90 hospital foundations across Canada, and five local Ontario hospital foundations – Headwaters Health Care Foundation, Markham Stouffville Hospital Foundation, Scarborough Health Network Foundation, Toronto General & Western Hospital Foundation and William Osler Health System Foundation. All international sales will be directed to the Red Cross COVID-19 Global Appeal to enable Red Cross and Red Crescents around the world to support COVID-19 preparedness, response and recovery activities.
This program is being implemented in addition to the commitment made last week when the brand donated $100,000 to local hospitals in Ontario.
"Nobis, Latin for "us," has always understood the importance of community, and we are incredibly proud of and indebted to our frontline healthcare providers whose bravery and selflessness are a beacon of hope in uncertain times," said Nobis Co-Founder and Vice President Robin Yates. "There has never been a more crucial time for us to further our community support. This is why Nobis is doing everything within our means to recognize and support the incredible sacrifice being made by these outstanding individuals in the ongoing battle against COVID-19."
Customers making any purchase on Nobis.com between April 10 to 30, 2020, will be able to direct the donation funds to the organization of their choice, by selecting the hospital or organization name at the time of check out. For the full list of benefitting foundations and additional details on the initiative, please visit Nobis' community resource page, Nobis.com/pages/community.
Nobis is thankful for the bravery and hard work of those making significant sacrifices to keep us all safe and hope that these donations help to keep them healthy and protected.
ABOUT NOBIS
In 2007, "Nobis"- Latin for "us" was launched. Nobis is a globally renowned Canadian premium outerwear and accessory brand that embraces the conviction that trends may come and go but style, function and quality will remain forever timeless. Collections are designed for the ever-changing global winters, unpredictable seasonal conditions and the growing need for fashionable and functional outerwear. Nobis continues to test new boundaries in the fashion outerwear and accessories markets at a rapidly growing rate. In 2010, Nobis was selected as one of the three finalists of the Markham Board of Trade Global Business Excellence Award. Nobis is currently available in over 35 countries, in North America, Europe and Asia including US, UK, Germany, Sweden, Norway, Finland, Denmark, Czech Republic, Austria, Japan, Korea, and of course, our home Canada.
SOURCE Nobis
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