North American and Canadian Reveals Headline Media Preview Day

40 reveals make Toronto the automotive debut capital in Canada

TORONTO, Feb. 1, 2018 /CNW/ - With a total of 40 reveals on the schedule, Media Preview Day for the 2018 Canadian International AutoShow reaffirms Toronto as the leader for automotive debuts in Canada.

Headlining an impressive roster of reveals are three North American debuts and seven concepts that will be shown in Canada for the first time. These debuts not only reflect the health and vitality of the Canadian auto industry, but they also underline Toronto's importance on the auto show landscape in North America.

The Nissan V-motion 2.0 Concept made its Canadian debut at the 2017 Canadian International AutoShow in Toronto. (CNW Group/Canadian International AutoShow)

In addition to the 38 premieres scheduled to take place Thursday, February 15^th, on the main show floor at the Metro Toronto Convention Centre, two Canadian reveals will also take place in Auto Exotica, located in the 100 Level of the North Building.  More information on those debuts will be announced at a later date.

Christian von Koenigsegg, CEO and founder of Swedish supercar manufacturer Koenigsegg, will kick off the day in the John Bassett Theatre with a keynote address and reveal of the Agera RS, which will make its Canadian debut. The Agera RS was recently named the world's fastest production car with an official clocking of 457.94 km/h.

The debut of the Agera RS mirrors an upward trend of exotic reveals in Toronto following the North American debut of the Aston Martin AM-RB 001 hypercar concept at last year's Media Preview Day. In fact, all premium and exotic manufacturers retailing cars in Canada will have representation at the Show.

In addition to the premieres, the Automobile Journalists Association of Canada (AJAC) will announce the winners of the 2018 Canadian Car and Utility Vehicles of the Year on Media Preview Day. AJAC will also present three additional awards – the Best Green Innovation, the Best Safety Innovation and Best Technical Innovation at the Show – on Wednesday, February 21^st, again in the John Bassett Theatre.

In addition to activities happening on Media Preview Day, many special features and attractions are taking place at the 2018 Canadian International AutoShow. Among them are exhibits celebrating 50 Years of Hot Wheels, 70 Years of Porsche and Art & the Automobile presented by the Cobble Beach Concours d'Elegance. New at the show this year is eSports Arena, a motorsports gaming competition, and PASMAG's Tuner Battlegrounds, a bracket-style competition for custom cars – all alongside 11 manufacturers offering electric vehicle test drives from both the North and South buildings of the MTCC.

(A full schedule for Media Preview Day can be found in the Backgrounder, below.)

Need to Know:

• There will be two media registration offices: In Room 204 off the main lobby of the North Building, just inside the Front Street entrance, and on the 600 Level in the South Building near the entrance from the south parking garage.
• The offices in Room 204 in the North Building will close at 2 p.m. on February 15^th.
• There will be a media working centre and a media lounge provided on the 600 Level of the South Building (rooms 605 and 606 respectively) on Media Preview Day and continuing through to the end of the Show.
• Parking on Media Preview Day is available in both the north and south parking garages of the Metro Toronto Convention Centre. Parking passes for the day will be provided at both media registration offices.

Media Preview Day is sponsored by KPMG, together with Canadian Black Book and Castrol.

The Canadian International AutoShow will be held at the Metro Toronto Convention Centre between February 16^th and 25^th. Please visit autoshow.ca for more information. Follow us on Instagram @cdnintlautoshow, Like us on Facebook and join the conversation on Twitter @autoshowcanada with the hashtag #CIAS2018.

Demand for 2018 Canadian International AutoShow Media Preview Day access on February 15^th has been high. Please note that media interested in attending are required to pre-register at www.autoshow.ca/media-registration for all accreditation requests.

A rolling media lunch will be provided on-site to pre-registered reporting media.

About the Canadian International AutoShow
With more than 650,000 square feet of exhibits, displays and attractions at the Metro Toronto Convention Centre, the Canadian International AutoShow is not only the largest automotive expo in Canada, it is also the country's largest consumer show — a leader in lifestyle, technology and all things automotive boasting more than 1,000 cars, trucks, SUVs, concept cars, exotics, classics, muscle cars, fully electric and autonomous vehicles. Nearly 340,000 attended the 2017 show.

BACKGROUNDER
Manufacturers' Media Preview Day Schedule

Location	Time	Event
Opening Ceremonies
John Bassett Theatre	7 am	Media Breakfast
John Bassett Theatre	7:50 am	Welcoming remarks – Bob Redinger (CIAS President)
	7:55 am	Media day partner Canada Black Book remarks
	8 am	Opening Presentation – Canadian Reveal Christian von Koenigsegg, CEO, Koenigsegg Automotive AB, and the Koenigsegg Agera RS, the world's fastest production car
	8:15 am	AJAC Car and Utility Vehicle of the Year awards
	8:30 am	Media interviews with AJAC winners on stage
	8:45 am	Opening concludes
NORTH BUILDING			Reveals	Timing
300 Level	9:00 am	Volkswagen	Two Canadian	7 minutes
	9:12 am	Mitsubishi	One Canadian	7 minutes
	9:24 am	Hyundai	Two Canadian	7 minutes
	9:36 am	Nissan	One Canadian	7 minutes
	9:48 am	FCA	One Can / One N. American	12 minutes
	10:05 am	Kia	Two Canadian	7 minutes
	10:17 am	Subaru	One Canadian	7 minutes
Tour transitions to the South Building
800 Level	10:55 am	Ford	Three Canadian	12 minutes
	11:12 am	Toyota	One North American	12 minutes
	11:29 am	Chevrolet	Two Canadian	7 minutes
	11:41 am	Porsche	Five Canadian	12 minutes
	11:58 am	Mercedes	Three Canadian	12 minutes
	12:15 pm	Lexus	One North American	12 minutes
	12:32 pm	Audi	Two Canadian	7 minutes
	12:44 pm	Cadillac	One Canadian	5 minutes
	12:54 pm	BMW	Three Canadian	12 minutes
	1:11 pm	JLR	One Canadian	7 minutes
	1:23 pm	Infiniti	Two Canadian	7 minutes
	1:35 pm	Genesis	One Canadian	7 minutes
	1:47 pm	Volvo	One Canadian	7 minutes
North and South Buildings	2:00 pm	Media Tour ends – media free to roam
Room 801 South Building	3:00pm	Government Representative Presentations
Media Reception in Auto Exotica – North Building	3:30pm – 5:00pm	Post media day reception for all accredited media hosted by AutoShow and AJAC in Auto Exotica on level 100

SOURCE Canadian International AutoShow

Norris McDonald, Director, Media Relations, Canadian International AutoShow, 647-328-9285, [email protected]

Related Links

http://www.autoshow.ca