Nova Scotia Man Wins BEN'S(R) and DEMPSTER'S(R) 1-on-1 with Sidney Crosby
Contest

HALIFAX, Dec. 22 /CNW/ - Dempster's(R) bread is excited to announce that the grand prize winner of its 1-on-1 with Sidney Crosby hockey contest supporting BEN'S(R) and DEMPSTER'S(R) breads is Gerald Bates of Onslow Mountain, Nova Scotia. Gerald together with five guests wins a trip to Pittsburgh, Pennsylvania to meet Sidney Crosby and watch him play in a professional hockey game. The trip is scheduled to take place in January 2011.

"Sidney honed his hockey skills in Cole Harbour, Nova Scotia and we are thrilled that our grand prize winner hails from the same province," said Andrew C. Pollock, Senior Vice President, Marketing and Business Development, Canada Bread. "We'd like to thank Gerald and the more than 330,000 Canadians that participated in our Dempster's 1-on-1 with Sidney Crosby hockey promotion which drew tremendous interest and participation from coast-to-coast."

There were a further 56 winners across Canada who won a secondary prize of signed Sidney Crosby jerseys. Congratulations!

Dempster's breads provides Canadians with a variety of high-quality, healthy and wholesome breads. For recipes or more information on Dempster's products, please visit www.thinkbreadinstead.ca. Please also join Dempster's Facebook group to learn about great new products, promotions and join our quest to ensure Canadians enjoy the full six to eight servings of delicious bread daily as recommended by Canada's food guide at www.facebook.com/Dempsters.

About Dempster's(R)

The Dempster's heritage of quality bread baking began over 100 years ago when James Dempster founded both the bakery and the tradition of delivering nutritious, great tasting breads. The Company's baking, culinary and nutrition experts continue to live up to this tradition today with an uncompromising commitment to baking nutritious, appetizing breads for the entire family.

About Ben's(R):

Ben's(R) bakery was first established by its namesake, Ben Moir, in 1907 in Halifax, Nova Scotia. More than a century later, Ben's(R) commitment to quality and nutrition remain guided by the same simple notion: No One Ever Regretted Buying Quality. Today, more than ever, Ben's(R) is working hard to deliver its tradition of baking excellence for all Atlantic Canadians. Ben's(R) - Atlantic Canada's favourite bread.

For further information: Sylvia Sicuso, Canada Bread Company, Limited, [phone], [email protected]