VICTORIA, BC, Jan. 7, 2021 /CNW/ - The GSL Group and NowMedia Group are pleased to announce the launch of VictoriaNow.com.
VictoriaNow will be part of the NowCities news network that includes KelownaNow, PentictonNow, KamloopsNow, and PrinceGeorgeNow.
The Now network started in Kelowna at the beginning of 2014 in a saturated media market and within six years has acquired the largest social media following among news sites in the city. In tandem with this growth, the Now news team has become the most experienced in the Central Okanagan.
Content matters, how you tell the story matters – and NowMedia's success demonstrates that a hyper-local, positive-leaning news and lifestyle media platform with a focus on the stuff that matters is what locals want as the voice of their community.
"When discussions began with the GSL Group to launch the media platform in Victoria, it became apparent right away how this first partnership for the NowMedia news platforms just made a lot of sense," Rob Cupello, vice president at the NowMedia Group, said.
"We are so excited to be able to launch VictoriaNow with a partner as strong as the GSL Group," Cupello added. "This is the beginning of the introduction of the NowCities network into more communities, with the aim being to bring a more positive voice to community news"
This is the first venture into news media for the GSL Group, but that does not mean the company comes without experience. Terry Armstrong, vice president at the GSL Group, has spent close to 30 years in the news industry, including eight years as the group publisher for the Okanagan Valley Newspaper Group.
VictoriaNow will have a strong presence in the Victoria market, with reporters and sales staff based in the Save-on Foods Memorial Centre.
"The GSL Group identified with how NowMedia has connected with the local communities in the Thompson-Okanagan and strongly believes Victoria is a prime market for this brand of media platform, which focuses on the stuff that matters and understands its role in building community," Armstrong said.
The launch of VictoriaNow will commence in January 2021 and we anticipate the voice of Now news will continue to excel as it has in other communities, bringing people together with the stuff that matters.
About the GSL Group
GSL Group is headquartered in Vancouver, B.C., with offices and operations also located in Victoria and Kelowna. Our divisions span a wide range of industries, including real estate development, holdings and construction, sports and entertainment, recreational facilities, travel and hospitality, health and fitness, agriculture and e-commerce.
About NowMedia Group
NowMedia Group is a full 360 digital media company operating out of Kelowna, B.C. since 1999. NowMedia Group offers custom business solutions for clients, including website creation, brand development, digital marketing, content and social media marketing, graphic design, print and production, photography, videography and more.
The NowMedia group also owns and operates the NowCities platforms that include KelownaNow.com, KamloopsNow.com, PentictonNow.com, PrinceGeorgeNow.com and – as a partner – VictoriaNow.com
SOURCE NowMedia
Terry Armstrong, Vice President, Sales & Strategic Partnerships, [email protected]; Jim Csek, COO & CFO, NowMedia Group, [email protected], 250-862-8010
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