Nowtoronto.com Reports All-time High Readership Figures
Toronto's weekly news and entertainment voice hits record-breaking traffic
TORONTO, Dec. 11, 2019 /CNW/ - Media Central Corporation Inc. ("MediaCentral") (CSE: FLYY), (FSE: 3AT) is thrilled to release stellar performance statistics showcasing the growth of its wholly owned subsidiaries operating as NOW Magazine and nowtoronto.com ("NOW"). From September 2019 through to and including November 2019, nowtoronto.com hit record-breaking numbers, with over a million unique users accessing the much-loved site.
The directional growth, which has never been stronger, represents a 6% increase in users from September to October with 816,330 total unique users and a remarkable 25% increase from October to November with 1,093,700 unique users.
Nowtoronto.com's traffic also boasted over 3.1 million page views, with 2.7 million of these being unique and nearly 2.3 million sessions during the months of October and November 2019 combined, representing a growth rate of 32% from September 2019 to November 2019.
"Nowtoronto.com has been enjoying steady audience growth. The growth trend accelerated in October and November, reflecting record traffic months that contributed to a gain of 327,331 unique visitors since September. The notable increase is attributable to engaging content across nowtoronto.com's platform and technical support relating to SEO execution," said Kirk MacDonald, VP of Monetization at NOW.
Last week, MediaCentral announced the acquisition of NOW Communications Inc., with intentions to preserve the legacy, integrity and magnitude of NOW's historic influence on the alternative weekly industry while guiding the media outlet into its next evolution.
"The continued growth, the loyal readership that NOW has built over 38 years is but one example of why MediaCentral grasped the opportunity to acquire and nurture this iconic publication. We are dedicated to both the staff and audience of NOW magazine on both its print and digital platforms. We will continue to provide best in class editorial coverage ensuring engaging social, cultural, political and environmental commentary. In the near future, MediaCentral also plans to expand content into other emerging industries which we know will appeal to our audience, and ultimately help strengthen our properties," said Brian Kalish, CEO MediaCentral.
Notes To Editor
Monthly user analytics (Google Analytics 2019)
- September 2019:
- 766,369 Unique Users
- 1,401,179 Page Views
- 1,210,752 Unique Page Views
- 962,113 Sessions
- October 2019:
- 816,330 Unique Users
- 1,449,120 Page Views
- 1,264,877 Unique Page Views
- 1,016,394 Sessions
- November 2019:
- 1,093,700 Unique Users
- 1,706,688 Page Views
- 1,514,149 Unique Page Views
- 1,269,951 Sessions
About NOW Central Communications Inc.
NOW Central owns and operates NOW Magazine and nowtoronto.com. NOW is Toronto's weekly news and entertainment voice, published every Thursday. Reaching over 25 million annual readers, NOW has been a leading weekly publication that has defined and pioneered the independent and alternative voice for more than 38 years.www.nowtoronto.com Instagram: @nowtoronto Twitter: NowToronto Facebook: Now Magazine
About MediaCentral
Media Central Corporation Inc. (CSE: FLYY, FSE: 3AT) is an independent and alternative media company that unifies those who choose to reinvent the status quo. By consolidating the currently fragmented independent and alternative media markets, MediaCentral will unite the influencers, tastemakers and culture leaders of the world and is strategically positioned to become a competitive global media publishing company serving the fastest-growing readership demographics. MediaCentral owns Canncentral.com, NOW Magazine and nowtoronto.com as wholly owned subsidiaries. www.mediacentralcorp.com Instagram: @mediacentralcorp Twitter: @mediacentralc Facebook: Media Central Corp.
LEGAL DISCLAIMER
This press release contains "forward-looking statements", which may be identified by the use of words such as, "may", "would", "could", "will", "likely", "expect", "anticipate", "believe, "intend", "plan", "forecast", "project", "estimate", "outlook" and other similar expressions, including statements in respect of the initial price range of MediaCentral's initial public offering, the over-allotment option and MediaCentral's intentions with respect to stock exchange listing. Forward-looking statements are not a guarantee of future performance and are based upon a number of estimates and assumptions of management in light of management's experience and perception of trends, current conditions and expected developments, as well as other factors that management believes to be relevant and reasonable in the circumstances, including assumptions in respect of current and future market conditions. Actual results, performance or achievement could differ materially from that expressed in, or implied by, any forward-looking statements in this press release, and, accordingly, you should not place undue reliance on any such forward-looking statements and they are not guaranteeing of future results. Forward-looking statements involve significant risks, assumptions, uncertainties and other factors that may cause actual future results or anticipated events to differ materially from those expressed or implied in any forward-looking statements, including that the eventual offering price in respect of the initial public offering may fall outside of the price range provided in the registration statement and the prospectus. Please see the heading "Risk Factors" in the registration statement and the prospectus for a discussion of the material risk factors that could cause actual results to differ materially from the forward-looking information. MediaCentral Corp. does not undertake to update any forward-looking statements that are included herein, except in accordance with applicable securities laws.
SOURCE Media Central Corporation Inc.
Investor Relations, [email protected]; Media Relations, Faulhaber Communications, Lexi Pathak, [email protected]
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