Nu Vitality Announces Phase 1 Initial Revenue Projections for USA

NEW YORK, Jan. 18, 2012 /CNW/ - EMO CAPITAL CORP (NUVI:OTCBB)  through its subsidiary NuVItality announces its initial revenue projections for USA, utilizing its multi level marketing direct selling model focusing on the diet and wellness industries.

"With a industry that is $60 Billion in the United States we are projecting revenues in the $10-15 million  for calendar 2012" stated Neil Kleinman. This makes our penetration rate 0.0015% of the US market alone in Year 1 and very attainable. We estimate we will have 40,000 customers by the end of calendar 2012 providing a solid customer base to grow the business in the future." The company's vision is to deliver enhanced value for our shareholders by aggressively acquiring new customers week after week."

NuVItality has created its own proprietary marketing engine that has proven to deliver new customers with a near constant CPA( cost per acquisition). This engine allows Nuvitality to leverage its marketing strategies along with its products to deliver not just exceptional products but potential profits to each customer who becomes an agent.

NuVitality's model is similar to the proven successful model of Columbia Record House in that a customer is offered a loss leader as an inducement to subscribe and is then enrolled in  monthly continuity sales of NuVItality product range. After rigorous live testing NuVItality has broken down their client demographics to the most detailed category of buyer.  With the newly added multi level marketing component clients are now able to receive cash rewards for enrolling into longer term contracts thereby saving clients money and proving enhanced revenues to NuVItality.

Emo Capital Corp thru its wholly owned subsidiary NuVitality Labs is a direct  marketing corporation specialising in health and wellness categories. www.emocapitalcorp.com

Statements in this press release may be "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "intend", "dramatically" and similar expressions, as they relate to the company or its management, identify forward-looking statements. These statements are based on current expectations, estimates and projections about the company's business based, in part, on assumptions made by management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may, and probably will, differ materially from what is expressed or forecasted in such forward-looking statements due to numerous factors, including those described above and those risks discussed from time to time in Emo Capital's filings with the Securities and Exchange Commission. In addition, such statements could be affected by risks and uncertainties related to the ability of the company to control product demand, market and customer acceptance, competition, pricing and development difficulties, as well as general industry and market conditions and growth rates and general economic conditions. Any forward-looking statements speak only as of the date on which they are made, and the company does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date of this release. Information on Emo Capitals's website does not constitute a part of this release.

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