Oh, Canada! Show the world your JELL-Oh Face with a One-of-a-kind Interactive Vending Machine

JELL-O's innovative vending machine shares sweet JELL-O treats - and fun JELL-Oh Faces!

TORONTO, June 27, 2012 /CNW/ - Hey Canada…JELL-O wants to see your best JELL-Oh Face! You know, the face you make when you taste JELL-O for the first time or rediscover its fun all over again.  It's so delicious, so pleasantly fun and so unexpected that you can't contain yourself.  THAT's your JELL-Oh Face!  And today, you can share it with the country's first-ever vending machine that works with your unique JELL-Oh Face. 

On June 27, JELL-O launches a new interactive vending machine - designed and developed specifically for Canada - that dispenses sweet JELL-O Refrigerated Pudding treats but only after you show it your best JELL-Oh Face.  And because your JELL-Oh Face says so much about you, Canadians will then experience the ultimate moment and have their 15 seconds of fame when their JELL-Oh Face is displayed on the biggest digital billboard at Yonge-Dundas Square.

"Canadians love JELL-O and have been enjoying it for generations. They've been creating with it, molding it, spooning it and just having a ton of fun making JELL-O their own," says Amy Rozinsky, Senior Brand Manager, Kraft Canada. "When we thought about capturing the fun and uniqueness of JELL-O we just had to look to the faces of Canadians and their lively reactions to eating it.  Whether it's a JELL-O Mousse, creamy pudding, or classic JELL-O gelatin, it always puts a great expression on their face. It's what we now call a JELL-Oh Face and the inspiration behind the vending machine."

The one-of-a-kind JELL-Oh Face vending machine is all about fun - something that JELL-O brings to adults and children alike every day through its Mousse Temptations, pudding snacks and the classic wiggly, jiggly treat.

By activating the machine with their best JELL-Oh Face, Canadians will have the opportunity to taste some of JELL-O's most popular Refrigerated Pudding flavours, including Strawberry Cheesecake, Oreo and Dulce de Leche - all 130 calories or less - plus they will receive a personalized coupon that includes a photo of their JELL-Oh Face!

Say….Cheeeeesecake!
In addition to appearing on the billboard at Yonge-Dundas Square, the JELL-Oh Face photos will also be shared on the JELL-O Canada Facebook page at Facebook.com/JELLOCanada.  Fans are encouraged to take a photo of themselves on the billboard to share it with friends on Facebook or Twitter using the hashtag #JELLOhFace. After all, when's the next time your face will appear on a billboard?

Those who can't make it to the square can also participate in the fun by using the JELL-Oh Face Facebook app to share their fabulous expressions and receive a product coupon.

"We're excited to provide Canadians with a unique way to express, celebrate and share how they feel when enjoying their favourite Jell-O Snack," said Rozinsky.  "We hope that they'll discover a new side of Jell-O and new flavours they didn't know existed."

ABOUT KRAFT FOODS

Kraft Foods Inc. (NASDAQ: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2011 revenue of $54.4 billion.  Twelve of the company's iconic brands - Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident - generate revenue of more than $1 billion annually.  On Aug. 4, 2011, Kraft Foods announced plans to divide and create two independent public companies: a high-growth global snacks business and a high-margin North American grocery business.  The transaction is expected to be completed before the end of 2012.  A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.  Visit kraftfoodscompany.com and facebook.com/kraftfoodscorporate.

Amanda Lazarovitz
Edelman on behalf of Kraft Canada
416-849-8912
[email protected]

Stephanie Minna Cass
Kraft Canada
[email protected]
416-441-5249