Olympic Broadcasting 2.0: Most Ambitious Media Initiative in Canada

    
       -- Consortium reinvents how Games coverage will be delivered --

        -- Canadians to experience Olympic Games like never before --

           -- Record 4,800 hours of live Vancouver 2010 coverage --
    

TORONTO , Jan. 12 /CNW/ - It's a completely new way to experience the Olympic Games. With one month to go until the Opening Ceremony, Canada's Olympic Broadcast Media Consortium announced today the most ambitious media initiative in Canadian history.

The Consortium will deliver unprecedented choice and access in a broadcast plan that is unlike anything seen before anywhere in the world. The strategy is designed to allow Canadians to experience the Games on their own terms - to watch what they want, when they want and how they want. Viewers can access three levels of experience: Best of the Best (on CTV and V), Extended (on TSN, Rogers Sportsnet, RDS and others), and Complete (on CTVOlympics.ca and RDSOlympiques.ca). The Olympic Games experience will also be delivered by the Consortium via online, radio, print, mobile, VOD, theatre, and in person at local events.

"Throw away any pre-conceived notions you may have about an Olympic Games broadcast," said Ivan Fecan, President and Chief Executive Officer, CTVglobemedia and Chief Executive Officer, CTV Inc. "We are giving consumers complete control of their Olympic Games experience, tailored for our digital age."

"We have seen an evolution in the way Canadians consume media, and as content providers, we have an obligation to deliver on those desires and expectations. And that is precisely what we aim to accomplish," said Keith Pelley , President, Canada's Olympic Broadcast Media Consortium.

To view the complete release please click the following url: http://ctvmedia.ca/olympics/

For further information: Andrea Goldstein, Consortium - w-[phone], [email protected]; Pamela Mollica, Consortium - w-[phone], [email protected]; Dan Zaiontz, Consortium - w-[phone], [email protected]