Omnicom's OMD Tops Latest Global Media Agency Ranking
NEW YORK, April 30, 2013 /CNW/ - In its 12th annual Compitches Report evaluating the competitive pitch success rate of 700 media agencies across 46 countries in the past year, the Research Company Evaluating the Media Agency Industry (RECMA) has named Omnicom Media Group agency OMD Worldwide the number one ranked global media network.
The 2012 Compitches report encompasses a variety of competitive indices including client budgets, contenders, scope of work, number of markets in the pitch and other metrics.
"The days when a media pitch was won on price alone are long gone, and thankfully so for agency and client alike," stated Mainardo de Nardis, global CEO at OMD. "Today, clients are looking for creativity and innovation. This latest report from RECMA validates the commitment we have made over the past four years to elevating and assuring creativity and innovation all across the network."
OMD was top ranked in four of what RECMA termed six key agency rankings including the overall ranking that covers 46 countries. OMD was also tops in an assessment that covered all countries outside the U.S., as well as the top 12 countries, and a separate evaluation that covered 11 countries in Asia.
Earlier this year, OMD earned its third consecutive number one ranking from RECMA's Network Diagnostic Report which measures effectiveness and business performance. Additionally, in its July 2012 Global Billings report, RECMA ranked OMD the largest global media agency by billings, with 10.7 percent of market share.
ABOUT OMD WORLDWIDE
OMD Worldwide (www.omd.com) is a leading global media communications agency, with more than 8,000 employees across 100 countries serving the world's high-profile brands. OMD provides a range of services globally including communications strategy, media planning and buying, digital execution, content creation, entertainment marketing, sponsorship and brand analytics. OMD is recognized for its global footprint, strategic integration and creative innovation. It has been acknowledged as Most Creative Media Agency by The Gunn Report for an unprecedented six consecutive years, Adweek Global Media Agency of the Year for 2008, 2009 and 2011; and 2002, 2005, 2009 and 2011 Media Agency of the Year by Advertising Age.
OMD Worldwide is a unit of Omnicom Media Group, the media services division of Omnicom Group Inc. (OMC).
SOURCE: OMD Worldwide
Isabelle Gauvry, 917-435-6457, [email protected]
http://www.omd.com
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