Only 12% succeed in keeping their New Year's resolutions! - The VICHY Best
Health Challenge will help Canadian women stick to their goals to live better
& feel great

MONTREAL, March 8 /CNW Telbec/ - Best Health has partnered with VICHY to present Canadian women with a unique opportunity to empower and inspire one another to live better and feel great in 2010: the VICHY Best Health Challenge.

Committed to providing its readers with a balanced approach to healthy living, Best Health encourages women to be the best they can be in all areas of their lives: looking great, getting healthy, eating well and embracing life. In 2010, Best Health is expanding this commitment and launching a unique program that will appeal to Canadian women who either need a boost to remain true to their New Year's resolutions about fitness and wellness, or want an innovative and inspirational way to live a healthier lifestyle.

Women across Canada are invited to register for the VICHY Best Health Challenge at www.besthealthmag.ca/vichychallenge from now right through Fall 2010. And from those who register by midnight on May 15, 2010, one lucky woman will be chosen to receive a total-body makeover with personal consultations from some of Canada's leading experts in fitness, nutrition, life coaching, beauty and skincare. Her journey of transformation will be featured both on besthealthmag.ca and in the pages of four issues of Best Health magazine, commencing with the September issue.

"The support of Best Health by Canadian woman has been exceptional," says Editor Bonnie Munday. "We could not have come so far in only two years since our launch without the loyalty and support of these women. This new initiative is not only going to be full of fun and inspiration, it's a chance for us to thank our readers and online visitors for their ongoing commitment to Best Health."

In addition to the possibility of being selected the lucky Canadian to be featured in Best Health, women who register online for the VICHY Best Health Challenge will be entered to win fabulous prizes, as well as receive regular tips and support from Best Health. They will also have access to a diversity of online tools that will help them with their own whole-body makeover, all while interacting and engaging one another throughout the program at www.besthealthmag.ca/vichychallenge.

"We're thrilled to be partnering with Best Health on this program. We share its balanced approach to health and beauty," explains Julie Dagenais of VICHY. "This is a unique opportunity to speak to Canadian women and spread our message that health is truly beautiful. We are also very proud that our support of the Challenge will be giving back to women across the country."

Another unique element of the Challenge is that it will benefit the Look Good Feel Better program, which helps women manage the appearance-related effects of cancer and its treatment. Women who register for the VICHY Best Health Challenge can also purchase a limited-edition kit (valued at over $150) for only $50. These exclusive kits will offer women a variety of inspiring and useful tools to assist them while participating in the Challenge from the comfort of their own home, plus a charitable tax receipt since $20 from the sale of each kit will be donated directly to Look Good Feel Better.

The VICHY Best Health Challenge is committed to helping make a difference in the lives of Canadian women.

ABOUT BEST HEALTH

Now in the third successful year of publishing, Best Health offers savvy Canadian women fresh, breakthrough articles on attaining and sustaining a healthy lifestyle and is filled with relevant, trusted editorial presented in an enticing environment. Response to both the magazine and the website has been phenomenal. Offering real answers for real women the magazine and website are divided into four easy-to-navigate sections: Look Great, Get Healthy, Eat Well and Embrace Life, with the added benefit of original articles and forums at www.besthealthmag.ca.

ABOUT VICHY LABORATOIRES

Vichy Laboratoires, headquartered in Montreal, is a wholly owned subsidiary of L'Oréal Group, the world's leading cosmetics company. A leader in the Canadian cosmetics market, L'Oréal Canada offers its customers a wide range of choices with its diverse portfolio of brands and encompasses all aspects of beauty.

ABOUT LOOK GOOD FEEL BETTER

Launched at the Princess Margaret Hospital in Toronto in 1992, Look Good Feel Better is a national, charitable program committed to helping women manage the appearance-related effects of cancer and its treatment.

The program was created by the member companies of the Canadian Cosmetic, Toiletry and Fragrance Association in an effort to give back to the community that supports their industry. With a strong commitment to provide support to women with cancer and their families, Look Good Feel Better continues to garner support from the fashion, beauty and media industries, enhancing quality of life and well-being.

For further information: or to schedule an interview with Bonnie Munday or Kat Tancock, please contact: Kelly Hyatt, smitten creative boutique, [phone], [email protected]; Susan Zuzinjak, smitten creative boutique, [phone], [email protected]