Ontarians keep a pulse on the housing market

- TD Canada Trust releases 2010 Repeat Home Buyers Report -

TORONTO, Sept. 22 /CNW/ - Two-thirds of Ontarians say they find out how much their neighbours' homes sell for to keep track of market values, which is a good idea since many Ontarians move often. One in five have owned more than five homes and forty per cent of those surveyed plan to move again within ten years according to the TD Canada Trust Repeat Home Buyers Report, which surveyed Canadians who have either purchased or intend to purchase a home that was not their first home. Less than one-third say their next move will be their last.

Financing their new home

Four in five Ontarians will sell their current home rather than keep it as an investment or rental property, but half of Ontarians say the proceeds from the sale of their current home will be less than the value of their new home, meaning that they will need to take out a mortgage.

Most homebuyers will try to save money on their mortgage. Eighty-five per cent will put down as much as they can afford for a down payment. Seven in ten say they will save on interest payments by choosing accelerated payments (weekly or bi-weekly instead of monthly). Two-thirds will save on interest payments by choosing a shorter amortization period for their mortgage. Still, 19% say they will take out the maximum mortgage that they qualified for from their bank.

"It is encouraging that the majority of Canadians are taking steps to save money on their mortgage," says Farhaneh Haque, Regional Sales Manager, Mobile Mortgage Specialists, TD Canada Trust. "I recommend that homebuyers buy the house that fits their budget, not just their lifestyle. After all, if you buy a house that is too big for you to afford, you could be giving up that lifestyle just to pay it off."

Mortgages for repeat homebuyers

Two-thirds of repeat buyers have a mortgage on their current home and 74% intend to use their current lender when they purchase a new home. The top reasons for switching among the remaining 26% are better rates (68%), better terms (43%) and better customer service (40%).

"There are many options available to repeat home buyers and a mortgage expert can help you choose the right one to save money so you can own your new home faster," says Haque.

The TD Home Buyers Report found that more than half of buyers don't know that they have options or haven't thought about their mortgage options. Haque offers these tips for buyers:

    
    -   Take your mortgage with you when you move. Many banks will let buyers
        take their mortgage with them, even if they need to increase their
        principal amount. This gets blended at the current market rate with
        the existing principal at its original interest rate.

    -   Use your mortgage as a selling feature. If the seller's mortgage
        interest rate is lower than current market rates, the purchasers may
        be able to take on the seller's mortgage when they move.
    

The poll showed that only one-third of repeat buyers bring their current mortgage with them to their new home and only 5% use it as a selling feature of their prior home, allowing the new owner to assume their mortgage.

Selling their current home

Nine in ten say the next home they buy will be their permanent residence and 84% plan to sell their current property before purchasing another one. Of the remaining 16% who will keep both properties, 40% will use one as a rental property or investment property (23%).

Ontarians are the most likely to say they will improve the resale value of their home by redecorating (61% versus 52% nationally) and 14% will even hire professional home stagers (versus 9% nationally). Fifty-four per cent will renovate to improve resale value and 37% improve the curb appeal with landscaping.

Half of Ontarians say that if the perfect house came up for sale, they would put in an offer before they sold their current house. The other half are more cautious saying they wouldn't put in an offer unless they had sold their current home.

What kind of homes are Ontarians buying?

Ontarians are split on whether their next home will be larger or smaller (46% versus 54%) and more expensive or less expensive (49% versus 51%), but there is some consensus that in their next house-hunt, they intend to find a fully detached home. Seven-in-ten repeat home buyers are looking for a fully-detached home - even those currently living in condos, townhouses or semi-detached homes are most likely to be looking for fully-detached homes for their next purchase.

The factors that play in to Ontarians' decision to move are varied. The top reason is retirement (30%). Other top reasons include market conditions (16%), investment opportunities (16%), children moving out (16%) and simply being bored or restless of their current home (15%). Another 14% say they had always planned to move but were waiting to save enough money.

About the TD Canada Trust Home Buyers Report:

Results for the TD Canada Trust Home Buyers Report were collected through a custom online survey conducted by Environics Research Group. A total of 1,000 completed surveys were collected, including 378 from Ontario, from August 12 to 27, 2010. All participants either purchased a home that was not their first home within the past 24 months, or intend to purchase a home that is not their first home within the next 24 months.

About TD Bank Financial Group

The Toronto-Dominion Bank and its subsidiaries are collectively known as TD Bank Financial Group (TDBFG or the Bank). TDBFG is the sixth largest bank in North America by branches and serves more than 18 million customers in four key businesses operating in a number of locations in key financial centres around the globe: Canadian Personal and Commercial Banking, including TD Canada Trust and TD Insurance; Wealth Management, including TD Waterhouse and an investment in TD Ameritrade; U.S. Personal and Commercial Banking, including TD Bank, America's Most Convenient Bank; and Wholesale Banking, including TD Securities. TDBFG also ranks among the world's leading online financial services firms, with more than 6 million online customers. TDBFG had $603 billion in assets on July 31, 2010. The Toronto-Dominion Bank trades under the symbol "TD" on the Toronto and New York Stock Exchanges.

For further information: Carolyn Abbass, Sinead Brown, Paradigm Public Relations, 416-203-2223, [email protected], [email protected]; Barbara Timmins, TD Bank Financial Group, 416-307-6498, [email protected]