OpenBet bolsters PMU sportsbook with SiteBuilder solution for added flexibility

Enhanced solution gives French operator ability to create dedicated sportsbook microsites as well as improving SEO and personalisation

LONDON, UK, Aug. 2, 2016 /CNW/ - OpenBet, the world's leading software provider to the sports betting industry, will provide its flexible SiteBuilder tool to Pari Mutuel Urbain (PMU), in a deal which will hand the French operator giant greater flexibility over its sportsbook front-end.

SiteBuilder is a collaboration tool which allows operators to offer quick-to-market front-end solutions in a safe development environment.

Among its features is the option to create sportsbook microsites using an advanced CMS, opening up the possibility of dedicated pages for major sporting events, such as the football World Cup or Olympic Games.

It is backed by contextual intelligence which offers personalised content based on a user's profile, allowing operators to tailor the betting experience for customers.

The system is also SEO friendly, easily scalable and can be integrated with PMU Connect, the operator's single sign-on solution.

The agreement is part of the continued strengthening of OpenBet's relationship with PMU, which dates back to 2010 when France's online gaming market first opened.

OpenBet CEO Jeremy Thompson-Hill commented: "OpenBet is always committed to delivering the very best in innovation to our customers, so we are excited to announce that PMU will be the latest operator to integrate our SiteBuilder solution.

"SiteBuilder will give PMU greater agility to design and adapt a sportsbook which perfectly suits their needs. The relationship between OpenBet and PMU has been extraordinarily productive for both sides over the years, and we look forward to building upon this success into the future."

Jean-Marc Leglise of PMU added: "A flexible platform is vital when it comes to offering our customers the personalised experience they expect, so we are delighted to have a partner in OpenBet which can deliver unparalleled expertise in this field.

"OpenBet's SiteBuilder tool will allow us to tailor our content to our customers, safe in the knowledge that it will maintain the stability and excellence of all OpenBet products. We have some exciting plans for it over the coming months."

Also included in the SiteBuilder tool is Banner Management which is interconnected with the sportsbook to automatically update event prices.

It offers simplicity for content editors' inline editing capabilities as well as a simplified development suite which combines well-known frameworks and tools while allowing code contribution from the operator.

SiteBuilder has its own release cycle separating front-end releases from sportsbook releases and guarantees sportsbook quality assurance by separating the sportsbook from the business marketing layer.

It also simplifies theme creations for different devices including desktop, tablet and smartphones.

SOURCE NYX Gaming Group Limited

Olivia Gillibrand, Head of Marketing, [phone], [email protected]