OpenText Recognized as a Leader in 2022 Aspire CCM-CXM Leaderboard for Communications Experience Platform and AnyPrem CCM Software
OpenText marks fifth year as market leader underpinned by investments in AI, content services and customer data platforms to drive Customer Experience Management (CXM) integration
WATERLOO, ON, July 28, 2022 /CNW/ -- OpenText™ (NASDAQ: OTEX), (TSX: OTEX), today announced OpenText Experience Platform for Communications solution has been recognized as a Leader in the 2022 Aspire Leaderboard™ for Communications Experience Platform (CXP). Additionally, OpenText market leading Customer Communications Management (CCM) product, OpenText Exstream, has been named a leader in AnyPrem CCM Software. This is the fifth year OpenText™ has been named a leader on the Aspire Leaderboard.
According to Aspire, "OpenText™ is increasingly positioning itself as a vendor offering a best-of-suite platform in the converging CCM-CXM space. As businesses begin searching for ways to holistically manage communications and digital experiences across the entire customer lifecycle, OpenText™ – with its wide range of capabilities – is in an excellent position to capitalize on this growing market demand. Through integration with Google BigQuery and Analytics, it offers advanced data capabilities that combine with its leading CCM and Experience Cloud solutions to provide a good foundation for companies looking to manage critical communications, customer service communications, and marketing interactions in a single environment."
"The customer communications management market is changing – there's an increasing need for personalization to drive digital experiences at scale," said Sandy Ono, Executive Vice President and Chief Marketing Officer, OpenText™. "OpenText™ is continuing to innovate in solutions that intrinsically evolve CCM to meet a broader need for customer experience management to deliver the holistic, highly personalized customer communications today's market demands."
OpenText™ Experience Cloud improves customer experience by allowing customers to access real-time first-party data and automatically deliver a personalized experience that optimizes and enhances the customers' journey. As a key component of this solution, OpenText Exstream powers data modernization, enabling organizations to bring together relevant, personalized and insightful data-driven communications with digital experiences in the form of customer-preferred delivery channels and formats.
"OpenText™ is actively driving integrated CCM/CXM platform development, offering data-driven communications and digital experiences, underpinned by investments in AI, content services and customer data platforms," said Kaspar Roos, founder and CEO of Aspire. "With its accelerated shift to the cloud, redesigned interfaces for the majority of its CCM (and CXM) products, deeper integration, and a greater focus on AI, we believe OpenText™ is prepared to continue shaping the CCM market in the years ahead."
Access The Aspire Leaderboard™ here.
Aspire Disclaimer The Aspire Leaderboard™ is copyrighted by Aspire Customer Communications Services Ltd. and is based on the findings and opinions of Aspire's consultancy organization. Aspire does not endorse any vendor, product or service included in the Aspire Leaderboard. For tailored RFP support please contact the Aspire team here.
Aspire Customer Communications Services is a boutique consulting firm specializing in the Customer Communications Management (CCM), Customer Experience Management (CXM), and Customer Journey Management (CJM) industries. Through deep market expertise and global insights, Aspire works with Software, Services and Solution providers, and Business Advisories and Private Equity Firms to help them achieve their CCM goals. Find more information about how Aspire is helping organizations navigate the complexities of the customer communications world at http://www.aspireccs.com.
OpenText, The Information Company™, enables organizations to gain insight through market leading information management solutions, powered by OpenText Cloud Editions. For more information about OpenText (NASDAQ: OTEX, TSX: OTEX) visit opentext.com.
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Certain statements in this press release may contain words considered forward-looking statements or information under applicable securities laws. These statements are based on OpenText's current expectations, estimates, forecasts and projections about the operating environment, economies and markets in which the company operates. These statements are subject to important assumptions, risks and uncertainties that are difficult to predict, and the actual outcome may be materially different. OpenText's assumptions, although considered reasonable by the company at the date of this press release, may prove to be inaccurate and consequently its actual results could differ materially from the expectations set out herein. For additional information with respect to risks and other factors which could occur, see OpenText's Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other securities filings with the SEC and other securities regulators. Unless otherwise required by applicable securities laws, OpenText disclaims any intention or obligations to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
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SOURCE Open Text Corporation
Jaclyn Atwood-Powell, OpenText, [email protected]
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