OPI Announces Kerry Washington As Creative Ambassador
LOS ANGELES, Dec. 11, 2015 /CNW/ -- Number one salon brand worldwide, OPI Products Inc., announced a collaboration today with Emmy® and Golden Globe® nominated actress Kerry Washington. Washington will act as the brand's first-ever Creative Ambassador.
Washington will be responsible for co-curating nail lacquer shades and developing shade names with OPI co-founder and brand ambassador Suzi Weiss-Fischmann, and will be sourcing inspiration for and consulting on various aspects of creative for the company.
Weiss-Fischmann first approached Washington with the idea to work together in spring 2015 and was met with an enthusiastic "YES." Over the following few months, they worked together to develop this new role. "I am excited and honored to have Kerry as an ambassador for the OPI brand and grateful for the chance to collaborate with her," says Weiss-Fischmann.
"I am a huge fan of OPI and was ecstatic when Suzi approached me to partner with the brand," says Washington,"I'm so inspired by Suzi and what she has built with the OPI brand. OPI's broad spectrum of fashionable colors and iconic names have become an industry standard. I'm thrilled to work with Suzi on developing gorgeous new shades and exciting new names."
"One of my favorite shows is 'Scandal'," says Weiss-Fischmann, "I noticed that the show was on the tip of everyone's tongue from the boardroom to the watercooler and Kerry had unquestionably become a role model for women everywhere. She truly empowers women of all ages... she is bold, fashionable and loves nail lacquer."
About Kerry Washington
Emmy® and Golden Globe® nominated Kerry Washington is a versatile and fearless actress who continues to shine on both the big screen and small. A native of The Bronx, Washington has received high acclaim for her work on stage, on television and on film.
In television, Washington currently stars in the hit ABC drama "Scandal." For this role, Washington broke barriers by becoming the first African American woman to a headline a network TV show since the 1974 short-lived series "Get Christie Love." In 2013, Washington earned her first primetime Emmy Award nomination for her portrayal of Olivia Pope. She was also awarded an NAACP Image Award for Best Actress and the show won for Best Drama. The NAACP also honored Washington with the President's Award, recognizing special achievement in furthering the cause of civil rights and public service.
In spring 2016, Kerry will be seen starring with Wendell Pierce, Greg Kinnear and Jennifer Hudson in HBO's CONFIRMATION, which Kerry also executive produced.
An activist, Washington was appointed by President Barack Obama to the President's Committee of the Arts and Humanities in 2009. She also is an active member of the V-Counsel, an esteemed group of advisors to V-Day, the global movement to end violence against women and girls
About OPI Products Inc.
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI's heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features OPI's exclusive ProWide™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.
Press Inquiries:
Alison Brod Public Relations
Rayna Greenberg, 212-230-1800
[email protected]
SOURCE OPI Products Inc.
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