Ottawa-based Mistura Beauty back on Dragons' Den and launching new products to their line

OTTAWA, Aug. 12, 2013 /CNW/ - Ottawa-based cosmetics brand Mistura Beauty® has been selected by CBC's Dragons' Den and Ford Motor Company of Canada, Limited, as one of nine former Dragons' Den companies to be featured in an upcoming update segment highlighting the company's post-show success in addition to showcasing the new 2014 Ford Fusion. The "Driven to Success" campaign is a collaboration between Dragons' Den and Ford Motor Company of Canada, Limited. The one-minute spot will include interviews with Mistura staff members, a tour of their new facility and a test drive in a brand new 2014 Ford Fusion. Dragons' Den is the highest rated Canadian unscripted program on television, with an average audience of over 1.4 million Canadians each week.

"We are obviously thrilled and excited to have been selected" says Andi Marcus, President of Mistura Beauty. "Dragons' Den has been the mitigating factor in our success to date. Not only did it change the entire footprint of the company but it also created national brand awareness that we would otherwise never have been able to achieve on our own".

In time for the update, Mistura is launching new products which will include mascara, eye shadow and lip and eye liner. In keeping with their "Beauty Simplified" philosophy, the company sees a slow and steady approach to new product introductions as critical to the brand's message. "We have taken our time adding new products to the line" notes Marcus "it has always been our goal to find items that would complement our existing product lineup while at the same time not overwhelm our customer base." Mistura's flagship product, the 6-in-1Beauty Solution®, which was pitched on Dragons' Den is now a national best-seller. The formula, which offers an airbrushed finish in less than one minute, self-adjusts to all skin tones.

The award-winning company now operates out of a 4,000 square foot office and warehouse facility in the city's east end. Mistura products are currently available in over 700 stores across Canada, a number that is growing daily.

SOURCE: MISTURA BEAUTY

www.misturabeauty.com
[email protected]
Andi Marcus, President
1-866-609-3223 ext 120