Our newspapers reach one out of two people in Quebec

MONTREAL, July 27, 2016 /CNW Telbec/ - Le Journal de Montréal, Le Journal de Québec and 24 Heures are very proud to acknowledge the results of the Vividata Q1 2016 survey, which measured the readership levels of the country's leading newspapers for the period of April 1, 2015, to March 31, 2016. In total, these three dailies have nearly 4 million readers each week.¹ These data also show that, to get their news, more than one of two people (55%) in Quebec consult Le Journal de Montréal, Le Journal de Québec or 24 Heures, on the platform of their choice (print, Web or mobile).¹

Le Journal de Montréal: more than 3.2 million readers every week!

Le Journal de Montréal reaches more than 3.2 million readers every week, across all platforms,¹ and is still the number one print daily in Quebec. These 3,233,000 readers represent over one million readers more than La Presse. Moreover, the Saturday edition of Le Journal de Montréal is clearly more popular than that of La Presse, reaching 80% more readers.²

Le Journal de Québec: the most widely read daily in Quebec City!

Every week, Le Journal de Québec reaches 460,000 readers in Quebec City, across all platforms, making it the most widely read daily in Quebec City.³ Once again, Le Journal de Québec has positioned itself as the indispensable number one daily, 7 days a week, print and digital editions combined, with nearly 100,000 more readers than Le Soleil.³

Le Journal de Montréal and Le Journal de Québec, leaders in new media

The various digital platforms of Le Journal de Montréal and Le Journal de Québec have allowed these dailies to position themselves as leaders in the area of new media in Quebec. With a reach of 2.9 million unique visitors per month⁴ and one of the strongest reaches on social networks with more than 700,000 Facebook fans, Le Journal de Montréal and Le Journal de Québec have become key players in the digital media landscape.

24 Heures: more than 1 million readers every week!

The free daily 24 Heures reaches over one million readers every week, across all platforms. Of this number, 322,000 are between the ages of 18 and 34, which is nearly one out of three (31%). In addition, 24 Heures is an effective way to reach allophones (index: 157) and students (index: 118).⁵

"These solid results confirm that our business model meets the needs of both our numerous readers and our loyal advertisers. While continuing to develop our print edition, we have implemented a digital strategy that allows us to offer our readers a variety of content on several platforms and to provide our advertisers with diverse vehicles for reaching a range of audiences. These initiatives have enabled us to consolidate our leadership in the area of new media in Quebec," said Lyne Robitaille, Senior Vice President, Newspapers, Quebecor Media Group.

Le Journal de Montréal, Le Journal de Québec and 24 Heures would like to take this opportunity to warmly thank their 4 million readers and valued advertisers for these excellent results.

About the Quebecor Media Group
Quebecor Media Group newspapers include Le Journal de Montréal, Le Journal de Québec and 24 Heures, available in print and digital versions. Quebecor Media Group newspaper content can be read on all digital platforms, including the journaldemontreal.com, journaldequebec.com, and journaldemontreal.com/24heures web sites as well as the Journal de Montréal and Journal de Québec free customizable J5 mobile application.

Sources:
¹Vividata Q1 2016, Province of Quebec, 12+, 5/7-day cumulative, print, Web, mobile.
²Vividata Q1 2016, Province of Quebec, 12+, Saturday readership, print edition only.
³Vividata Q1 2016, Quebec City CMA, 12+, 7-day cumulative, print, Web, mobile.
⁴comScore, Canada, Media Metrix Multi-Platform, May 2016.
⁵Vividata Q1 2016, Montreal CMA, 12+, 5-day cumulative, print, Web, mobile.

SOURCE Quebecor Media Group

Image with caption: "Logo: Le Journal de Montréal (CNW Group/Quebecor Media Group)". Image available at: http://photos.newswire.ca/images/download/20160727_C5436_PHOTO_EN_742627.jpg

Image with caption: "Logo: Le Journal de Québec (CNW Group/Quebecor Media Group)". Image available at: http://photos.newswire.ca/images/download/20160727_C5436_PHOTO_EN_742629.jpg

Image with caption: "Logo: 24 Heures (CNW Group/Quebecor Media Group)". Image available at: http://photos.newswire.ca/images/download/20160727_C5436_PHOTO_EN_742625.jpg

Marianne Nycz, Director, Communications, Quebecor Media Group, C. 514-299-7258, [email protected]