Over 20,000 smoke alarms tested in the TVOKids "Push the Button" campaign
- Kidde Canada joins TVOKids and the Office of the Fire Marshal as official Push the Button campaign sponsor
TORONTO, March 12, 2012 /CNW/ - TVOKids and the Office of the Fire Marshal are pleased to announce that at the close of the first installment of the "Push the Button" fire safety campaign, over 20,000 smoke alarms across Ontario have been checked during the past two weeks.
Designed to highlight fire safety and get kids involved in the testing of the smoke alarms in their homes, the first phase of the Push the Button campaign ran from February 27, 2012 to March 8, 2012. Kids were asked to check the smoke alarms in their homes by "pushing the button" for 10 seconds. After checking the smoke alarms, kids were invited to go to tvokids.com to enter the number of alarms that they tested. Kids were also able to print a special "Push the Button" certificate. In just two weeks over 20,000 alarms were tested!
"Kids have a powerful role to play in keeping their families and communities safe," said Marney Malabar, Executive in Charge of Production, TVO. "Thousands of homes in Ontario are safer because of the efforts of our youngest people through the Push the Button campaign."
Following the success of this fire safety awareness initiative, Kidde Canada has joined as sponsor for the Push the Button campaign. With Kidde Canada's support, TVOKids is able to continue this program with the next phase launching in October 2012.
"We know that kids are great learners," says Carol Heller, home safety specialist with Kidde Canada, makers of over 80 per cent of all smoke and carbon monoxide alarms sold in Canada. "By instilling good fire and CO safety habits at an early age, we can help an entire generation protect themselves and their future families from potential tragedy. Kidde is pleased to support this excellent program with TVO."
About TVO
TVO is Ontario's public educational media organization and a trusted source of interactive educational content that informs, inspires and stimulates curiosity and thought. TVO's vision is to empower people to be engaged citizens of Ontario through educational media. TVO is funded primarily by the Province of Ontario. As a registered charity, TVO depends on the support of its sponsors and individual donors. For more information, visit tvo.org.
Where to Find TVO
| On air: Cable channel 2 (may vary in some areas) Bell TV channel 265 TVO HD on Bell Fibe TV channel 1265 Rogers TVO HD channel 580 Rogers-On-Demand channel 100 Shaw Direct channel 353 |
Websites: tvo.org tvokids.com tvoparents.com ilc.org |
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Media contact:
Lesley Slack
TVO Communications
Phone: (416) 484-2600 x 2281
Email: [email protected]
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