OverActive Media Strategic Acquisitions Propel Record Fan Engagement as Call of Duty League's Return to Europe

MADRID, SPAIN and TORONTO, Feb. 5, 2025 /CNW/ - OverActive Media Corp. ("OverActive" or the "Company") (TSXV: OAM) (OTC: OAMCF), a global esports and entertainment company for today's generation of fans, celebrates the successful return of the first Call of Duty League (CDL) to Europe with Major I, the first tournament of the 2025 season. Hosted in collaboration with Movistar KOI, acquired by OverActive in March 2024, at Madrid's iconic Caja Mágica, the event marked the first CDL Major in Europe in five years. This milestone underscores OverActive Media's commitment to uniting global esports communities, leveraging strategic acquisitions to drive record fan engagement, and delivering exceptional value to corporate partners.

Pioneering New Energy in European Esports

Major I kicked off the season by bringing Toronto Ultra's high-quality event experience and passionate fanbase to an energized European audience, expanding OverActive Media's international footprint. In collaboration with Movistar KOI, the event also amplified the visibility of Toronto Ultra's corporate partners – including SCUF Gaming, AMD, and Blacklyte, through exclusive on-site activations and digital brand integrations. The Esports World Cup Foundation (EWCF) also served as an event sponsor, bringing reigning EWC Warzone Champion Andrew 'Biffle' Diaz from the United States to engage with fans from around the world.

"By bringing together top-tier talent, innovative strategies, and fresh ideas, we are strengthening our connections with fans while unlocking new revenue streams and growth opportunities," said Adam Adamou, CEO of OverActive Media. "The energy in Madrid and the success of our acquisitions reaffirm our commitment to building a global esports company that entertains millions while creating sustainable growth."

Mr. Adamou continued, "Call of Duty League Major I was the most successful Major we have ever hosted. We sold more than 12,000 tickets, with more than 80% traveling from outside Spain, driving tourism and significant economic impact for the local community. The energy in the arena, the intense competition, and the global engagement made this event a defining moment for the Call of Duty League and a clear statement on the sustainable growth of our esports presence in Europe." 

Driving Strategic Growth and Market Synergies

OverActive Media's multi-region presence, with offices in Toronto, Madrid and Berlin, positions the Company to capitalize on diverse esports markets. The success of Major I highlights the strength of its global strategy in key areas:

• Global Viewership: Online YouTube viewership peaked at over 233,000 concurrent viewers, with more than 32 hours of live airtime and 3,665,747 hours of Call of Duty League content consumed globally over the four-day eventⁱ.
  
  
• Expanding Fan Engagement: Cross-promotion between Toronto Ultra and Movistar KOI enhances brand visibility, drives merchandise sales, and creates new corporate partnership opportunities at both local and global levels.
  
  
• Revenue Growth and Profitability: Immersive events and experiences strengthen fan engagement and brand partnerships, reinforcing OverActive Media's ability to expand its audience and drive high-impact brand activations. With a dynamic roster of talent and teams, the company continues to push innovation and capture the attention economy at scale.

Building a Unified Global Esports Platform

OverActive Media continues to deepen its footprint across Europe and beyond, hosting additional esports events and pursuing strategic partnerships in addition to existing partnerships with some of Europe's most recognized brands, such as Telefónica, Pepsi and Mahou. The Company remains focused on uniting global communities of fans through innovation, inclusivity, and high-energy entertainment experiences.

ABOUT OVERACTIVE MEDIA 

OverActive Media Corp. (TSXV: OAM) (OTC:OAMCF) is headquartered in Toronto, Ontario, with operations in Madrid, Spain and Berlin, Germany, is a premier global esports and entertainment company for today's generation of fan. OverActive Media owns team franchises in professional esports leagues, including the Call of Duty League, operating as the Toronto Ultra, the League of Legends EMEA Championship (LEC), operating as Movistar KOI, the VALORANT Champions League (VCT) EMEA, operating as Movistar KOI in other professional esports leagues and competitions.

CAUTIONARY NOTE REGARDING FORWARD-LOOKING INFORMAITON

This press release contains statements which constitute "forward-looking statements" and "forward-looking information" within the meaning of applicable securities laws (collectively, "forward-looking statements"), including statements regarding the plans, intentions, beliefs and current expectations of OverActive with respect to its partnership with Ecoembes and the anticipated benefits of that partnership as well as future business activities and operating performance. Forward-looking statements are often identified by the words "may", "would", "could", "should", "will", "intend", "plan", "anticipate", "believe", "estimate", "expect" or similar expressions and includes information regarding the anticipated financial and operating results of OverActive in the future.

Investors are cautioned that forward-looking statements are not based on historical facts but instead OverActive management's expectations, estimates or projections concerning future results or events based on the opinions, assumptions and estimates of management considered reasonable at the date the statements are made. Although OverActive believes that the expectations reflected in such forward-looking statements are reasonable, such statements involve risks and uncertainties, and undue reliance should not be placed thereon, as unknown or unpredictable factors could have material adverse effects on future results, performance or achievements of the OverActive. Among the key factors that could cause actual results to differ materially from those projected in the forward-looking statements include the following: the potential impact of OverActive's qualifying transaction on relationships, including with regulatory bodies, employees, suppliers, customers and competitors; changes in general economic, business and political conditions, including changes in the financial markets; changes in applicable laws and regulations both locally and in foreign jurisdictions; compliance with extensive government regulation; the risks and uncertainties associated with foreign markets; the ability of the Company to continue to execute on its existing partnerships and business strategy; the ability of the MAD Lions and Call of Duty Leagues to maintain viewership; the successful completion of the Company's new venue; and other risk factors set out in OverActive's most recent annual information form and its other filings with Canadian securities regulators, copies of which may be found under OverActive's profile at www.sedarplus.ca. These forward-looking statements may be affected by risks and uncertainties in the business of OverActive and general market conditions.

Should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward-looking statements prove incorrect, actual results may vary materially from those described herein as intended, planned, anticipated, believed, estimated or expected. Although OverActive has attempted to identify important risks, uncertainties and factors which could cause actual results to differ materially, there may be others that cause results not to be as anticipated, estimated or intended and such changes could be material. OverActive does not intend and do not assume any obligation, to update the forward-looking statements except as otherwise required by applicable law.

Neither the TSXV nor its Regulation Services Provider (as that term is defined in the policies of the TSXV) accepts responsibility for the adequacy or accuracy of this release.

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SOURCE Overactive Media Corp.

FOR FURTHER INFORMATION, PLEASE CONTACT: Media Inquiries: Rikesh Shah, OverActive Media, CFO, [email protected]; Investor Relations: Babak Pedram, Virtus Advisory Group, [phone], [email protected]