Paper Jamz Instant Rockstar Guitars Rating Rave Reviews
TORONTO, Nov. 19 /CNW/ - It's every toy makers' dream—to win top awards and recognition from media and retailers leading up to the holiday retail season.
In the past few weeks, the new musical sensation toy, Paper Jamz Guitars, have garnered rave Canadian reviews and recognition at every turn, including:
- Today's Parent magazine's prestigious Top Toys list
- Canadian Family magazine's annual Toy Guide recommended toy
- Noise on Toys highest recommendation for Platinum award
Paper Jamz Guitars have also made the recommended toy lists at almost every major Canadian toy retailer. Similar praise is being heaped on the toy in the U.S., the U.K., Europe and Australia.
What happens next is the challenge. The Canadian distributors of Paper Jamz Instant Rockstar Guitars and Drums are waiting and watching.
"We knew Paper Jamz guitars and drums were an amazing and totally unique toy when we took them on," stated David Goldhar, spokesperson for Gillyboo Corporation, the Canadian distributor, "but getting onto every toy retailer and magazine 'must-have' list is beyond our wildest dreams."
"We've stocked the shelves at all the major retailers across Canada. We are definitely recommending parents buy early to avoid disappointment," Goldhar added.
In the past two weeks, sales have skyrocketed as word of the toy's success is spreading. Paper Jamz were featured widely on national TV newscasts in early November when they were part of the Canadian Toy Association's hot toys for the holidays media event and have been showcased on major TV talk shows in Canada and the U.S. including most recently on Regis & Kelly.
What is driving the Paper Jamz phenomenon is a combination of factors. Kids love the 'cool' technology that allows them to become "Instant Rockstars". Paper Jamz are powered by Active Graphics™ Technology which has circuit-embedded paper (hence the name "paper"), that activates the music sounds and enables kids to play the guitar and drums like a pro! They are fully portable and don't require a TV or computer hookup. Parents appreciate that volume is adjustable and can also be muted when plugged into personal headsets.
The Noise on Toys rated Paper Jamz Guitars with this description: "The brilliance of this toy is that it gives kids access to explore music in a meaningful way, without first having to overcome the often frustrating hurdle of mastering an instrument…. Overall, a great toy with tremendous potential to provide an enriching musical experience."
Made by WowWee Group Limited; Distributed in Canada by Gillyboo Corporation
For further information:
Media Contact for Canada: Carol McDonald 905-875-1795[email protected]
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