Shawn Mendes Invites Fans to Share Notes of Joy using NEW Paper Mate® InkJoy® Gel Pens™ to "Spread Joy, Not Smears"
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TORONTO, July 4, 2016 /CNW/ - To celebrate the launch of Paper Mate® InkJoy® Gel Pens™, Paper Mate InkJoy is partnering with Island Records Multi Platinum selling singer-songwriter and international sensation Shawn Mendes to "Spread Joy, Not Smears" during his upcoming summer World Tour. Now through December, fans will have the chance to join Shawn in spreading joy with new Paper Mate InkJoy Gel pens, available in 14 brilliant colours with vivid gel ink that dries 3X faster1 for reduced smearing.
"The simple act of sharing a handwritten note can help spread joy and make a positive difference in someone's life. Shawn Mendes believes strongly in the power of the written word so the decision to partner with him for this program was easy," said Victor Misawa, Senior Vice President of Marketing, Writing and Creative Expression. "Shawn is a true advocate for spreading positivity through his lyrics and we are proud that he uses Paper Mate InkJoy Gel Pens to inspire his songwriting."
The campaign with Mendes continues the tradition of his #NotesFromShawn campaign with DoSomething.org, which was started in 2014 to help spread and promote positivity by encouraging fans to share notes with others to help brighten their days, boost self-esteem and to show the power of the handwritten word. The third year of the #NotesFromShawn campaign will start with the first stop of Shawn's tour on July 15. Fans can visit DoSomething.org/Shawn for more information.
Paper Mate is challenging fans to spread handwritten notes of joy in their everyday lives. As a part of the movement, fans can share their joy-inspired messages with Shawn on Instagram and Twitter using #SpreadJoy. Fans can get involved by following these three simple steps:
"Writing lyrics that impact my fans and spread a positive message has always been important to me, which is why I'm excited to be working with Paper Mate InkJoy on my upcoming tour," said Shawn Mendes. "I'm excited to give my fans a way to help contribute to that cause."
Other ways Shawn's fans can get involved in the Spread Joy, Not Smears campaign:
For more information, visit spreadinkjoy.com and follow @ShawnMendes and @Paper_Mate on Instagram or @PaperMate on Twitter for real-time updates and behind the scenes access.
About Paper Mate® InkJoy® Gel Pens™
The new Paper Mate® InkJoy® Gel Pens™ are available in pack sizes ranging from 1 to 14 pens with an MSRP of $3.07 to $42.00 at a variety of retailers nationwide including Amazon.ca, Staples, Walmart and London Drugs. With a vivid gel ink that dries 3X faster1 for reduced smearing – it's like a party on the page where smudges aren't invited. With 14 brilliant colours to choose from, your notes will be bright and filled with fun.
| 1vs. the leading gel pen at retail in Canada based on average dry times of black, blue and red. Individual dry times may vary by colour. |
| 2NO PURCHASE NECESSARY. Open to legal resident of the US and Canada (excluding Quebec), at least 13 years of age. Sweepstakes ends July 9, 2016. Official rules available at www.spreadinkjoy.com |
SOURCE Newell Brands
Image with caption: "Paper Mate® InkJoy® Gel Pens™ (CNW Group/Newell Brands)". Image available at: http://photos.newswire.ca/images/download/20160704_C1795_PHOTO_EN_725444.jpg
Image with caption: "Paper Mate® InkJoy® Gel Pens™ Vibrant Colors (CNW Group/Newell Brands)". Image available at: http://photos.newswire.ca/images/download/20160704_C1795_PHOTO_EN_725446.jpg
Image with caption: "Paper Mate® InkJoy® Partners with Shawn Mendes on His “Shawn Mendes World Tour” (CNW Group/Newell Brands)". Image available at: http://photos.newswire.ca/images/download/20160704_C1795_PHOTO_EN_726149.jpg
Media Contact: Viktoria Liepold, Cohn & Wolfe, 647-259-3273, [email protected]
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