PARETO DECLARES QUARTERLY DIVIDEND OF $0.03 PER SHARE

TORONTO, Dec. 7 /CNW/ - Pareto Corporation (TSX: PTO), a leading Shopper Marketing company, today announced that its Board of Directors has declared a dividend of $0.03 per issued and outstanding common share.  The dividend will be payable on January 17, 2011, to shareholders of record at the close of business on December 31, 2010.

Pareto advises that this dividend is designated as an "eligible dividend" as defined in subsection 89(1) of the Income Tax Act (Canada) and corresponding provincial legislation. 

About Pareto Corporation

Pareto Corporation is a Shopper Marketing company that offers marketing execution solutions to leading companies in a broad range of industry sectors. Pareto provides measurable, quantifiable services that complement our clients' marketing and sales departments. For more information, please visit our website at www.pareto.ca.

This press release contains forward-looking statements related to expected future events and financial operating results of Pareto that involve risks and uncertainties. Actual results may differ materially from management expectations as projected in such forward-looking statements for a variety of reasons, including market and general economic conditions and the risks and uncertainties detailed from time to time in Pareto's SEDAR filings.

For further information:

Kerry Shapansky, President and Chief Executive Officer, Pareto Corporation, [phone]

Karen Trudell, Chief Financial Officer, Pareto Corporation, [phone]

Glen Williams, Investor Relations, Equicom Group, [phone] ext 272