Partnership between Auto123.com and Mobials.com - Offering consumers an accurate depiction of automobile dealerships

Protecting and promoting dealership brand image on the web and through social media.

LAVAL, QC, March 7, 2014 /CNW Telbec/ -

A new partnership in the automobile industry
Brian Pearl and James Hayes, President of Xprima Corporation and CEO of Mobials Inc respectively are excited to announce the newly formed partnership between Auto123.com, the most complete car site in Canada, and Mobials Inc, a company that marries new technology with a process to assist dealers in generating referrals, driving retention and capturing verified customer reviews.

Hard-hitting social media
Given the immediacy of the internet and the power and reach of social media, a dealership's reputation -- one that has taken many years to forge -- can be ruined in mere moments by unfounded comments online. By the same token, the power and interactions surrounding these same social media platforms can allow facts to quickly come to light, and wrongs to be righted.

Managing automobile dealership reputations: Setting the facts straight
The partnership between Auto123.com and Mobials Inc empowers dealerships with the ability to efficiently manage their online reputations, and in real time. Immediately interacting and responding to negative comments, dealerships will now demonstrate their commitment to their customers through positive and verified comments from these same customers. This way, dealerships will demonstrate to their often-anonymous detractors constructive, intelligent and positive posts thus improving their outward image through the use of the positive and verified comments.

Auto123.com
Canada's Most Comprehensive Auto Site

Owned by Xprima Corporation, Auto123.com was created by a team that's truly passionate about the world of automobiles and new technologies. Auto123.com has been serving consumers and the Canadian car industry for more than 15 years. Road tests, auto racing, motorcycle reviews, practical advice, multimedia expertise, the latest industry news, as well as innovative online shopping tools all make Auto123.com the most comprehensive and most visited site in the country when it comes to cars.
www.auto123.com/en

Mobials Inc
Mobials' focus is helping automotive dealers capture and promote the voices of the customers who love them. The reason Mobials was started is simple: create something that solves a problem and is truly useful to Automotive Dealerships. Mobials believes the existing online customer review ecosystem works against dealers. The goal at Mobials is to do business with people who believe what they believe and change the system for the better. Mobials would like to connect with passionate groups of people from potential employees to publishing partners to dealership users who feel the same way.
www.mobial.com/en

SOURCE: Auto123.com

Brian Pearl
President
[email protected]
Office: 1.888.474.2886 x392
Mobile: [phone]

James Hayes, MBA 
Co-Founder & CEO
Mobials Inc.
[email protected]
Office: 877.833.1423 x 101
Mobile: [phone]