PATH, reimagined: Leading global public health organization launches dynamic new brand experience
SEATTLE, July 17, 2018 /CNW/ -- At PATH we know that better health moves all of humanity forward. It's the foundation for a safer, more just, and more prosperous world for all of us, whether we live in Seattle, Nairobi, or Mumbai. Today, we're celebrating our own leap forward with the launch of a new brand, logo and website.
For over 40 years PATH's global team of innovators has forged partnerships between companies, governments, researchers and communities to radically improve public health around the world.
By combining scientific rigor with entrepreneurial thinking—and building a global team of experts from the communities where we work—we reinvented the paradigm for effective global development.
Now PATH is reinventing how we communicate our work with the world.
"In response to a dynamic sector and changing donor landscape, our global organization is continually transforming. It's time our brand caught up," said Carla Sandine, Chief Marketing and Communications Officer for PATH. "Our new brand experience – how we look and sound – better represents who we are and what we do. And importantly, it moves us away from traditional nonprofit branding that is often less than culturally appropriate."
The new system is kinetic and interactive, instantly recognizable and designed for a digital, mobile world. These outward changes reflect our internal evolution to become an NGO of the future: global and data-driven, with a voice that is clear, human, optimistic and bold.
PATH's 1,600 employees work in more than 70 countries. Every year our life-saving innovations reach more than 150 million people. We are the world's leading network of inventors, scientists, health workers, physicians and policy makers working to solve the greatest global health challenges. So we have a lot to say.
By focusing our stories and photos on the inspiring work of PATH's employees, we can amplify our message and our impact. We can raise our flag higher and rally more partners to save more lives, more quickly. This means stronger countries, thriving economies and social progress.
"Today, with our new logo and brand, we're putting a stake in the ground and recommitting to our mission of tackling health inequities in more powerful ways moving forward, as a leading, valuable, relevant, and global social enterprise in the 21st century," said PATH President and CEO Steve Davis.
PATH faces complex challenges, but our message is simple. We are pursuing healthy progress for all.
We hope you'll join us.
About PATH
PATH is a global organization that works to accelerate health equity by bringing together public institutions, businesses, social enterprises, and investors to solve the world's most pressing health challenges. With expertise in science, health, economics, technology, advocacy, and dozens of other specialties, PATH develops and scales solutions—including vaccines, drugs, devices, diagnostics, and innovative approaches to strengthening health systems worldwide. Learn more at www.path.org.
CONTACT: Kate Davidson, [email protected]
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