Payless ShoeSource Announces Non-Profit Partners to Join Payless Gives(TM)
Shoes 4 Kids Holiday Giving Program with $100,000CDN in Free Shoes to be
Given to Canadian Children of Families in Need
More Than 750 Charitable Agencies Representing All 50 States in the
Payless will give 4,000 gift coupons redeemable through
Payless said that all the charity partners should receive their free shoe gift coupons by today along with a personal letter from
"Kids have already started shopping for their free shoes," said Rubel. "Last year's program was truly amazing and we saw our charity partners coordinate directly with our local store teams to hold special shopping events outside of normal store hours -- many partners and store teams went above and beyond with special touches that included hot coco and other treats for the kids in addition to the free shoes," said Rubel.
"Already this year we've heard similar stories including one charity giving limo service and lunch for a group of second grade children. We are thrilled with the hundreds of charity partners who are joining us this year in our massive holiday giving effort, and we look forward to seeing the smiling faces and hearing the heartfelt, inspiring stories that will result from this year's program."
The company launched the application phase for the Payless Gives Shoes 4 Kids program on
Payless said its international Payless Gives Shoes 4 Kids non-profit network includes a total of more than 750 agencies: more than 670 charities in the
Together with all its international charity partners, Payless will give more than
"We were overwhelmed by the response from the non-profit community to join us in this important effort - to give a free pair of shoes to children in need this holiday season," said Payless CEO Via. "Our intent is to work with and through a diverse network of localized non-profits that have direct and immediate access to the children. Our chosen partners - more than 750 in all -- represent every state in the U.S., as well as organizations across
Payless initiated the Payless Gives Shoes 4 Kids program last year in response to the economic crisis, its impact on the underprivileged, the significant need across the
The retailer expanded the program internationally and to
A striking number of children don't have shoes that fit. Studies show that properly fitting shoes can enhance self confidence in children and aid in their proper development and growth. As well, with rising unemployment and food costs, it is difficult for parents to cover basic needs, thus making the holidays an even more stressful time for struggling families.
Greater Horizons of
About Payless & Collective Brands, Inc.
Payless ShoeSource, Inc., a unit of Collective Brands, Inc., is the largest specialty family footwear retailer in the Western Hemisphere and is dedicated to democratizing fashion and design in footwear and accessories and inspiring fun, fashion possibilities for the family at a great value. As of the end of second quarter 2009, the company operated more than 4,500 stores. In addition, customers can buy shoes over the Internet through Payless.com(R) at www.payless.com.
Collective Brands, Inc. (NYSE: PSS) is a leader in bringing compelling lifestyle, fashion and performance brands for footwear and related accessories to consumers worldwide. The company operates three strategic units covering a powerful brand portfolio, as well as multiple price points and selling channels including retail, wholesale, ecommerce and licensing. Collective Brands, Inc. includes Payless ShoeSource, focused on democratizing fashion and design in footwear and accessories through its more than 4,500-store retail chain, with its brands Airwalk(R), Dexter(R), Champion(R), Zoe & Zac(TM), the first-ever affordable green footwear brand, and designer collections
For further information: Nicole McKnight, GCI Group, (416) 486-5918, [email protected]; Shelley Fremont, GCI Group, (416) 486-5921, [email protected]
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