Payless ShoeSource Expands Payless Gives Shoes 4 Kids This Holiday Season,
Plans To Give Away $100,000 CDN Worth Of Children's Shoes To Canadian
Families Of Children In Need
2009 Giving Program Goes International -- Retailer Calls on Non-Profit Organizations to Apply to Participate in the Grass Roots Giving Effort to Establish Network of Hundreds of Charities to Directly Distribute Free Shoe Coupons
Payless will give more than 77,000 gift coupons redeemable through
"In America the economy appears to be on the mend, but times are still difficult on Main Street and the economic challenges are rippling across the globe," said Matthew E. Rubel, Chairman and CEO of Collective Brands, Inc., which owns Payless ShoeSource. "Footwear is a basic need that many of us take for granted, and yet a significant number of children need shoes. In a difficult economy, the underprivileged are hurt more than any other group and the charities that assist them are often underfunded. That's why we are expanding our Payless Gives Shoes 4 Kids program to
A Call to Non-Profits in
Through this year's effort, Payless said it expects to give away more than 77,000 pairs of new shoes valued at more than
Non-profit organizations based in
Gift of Shoes, Self Confidence
A striking number of children don't have shoes that fit. Studies show that properly fitting shoes can enhance self confidence in children and aid in their proper development and growth. As well, with rising unemployment and food costs, it is difficult for parents to cover basic needs, thus making the holidays an even more stressful time for struggling families. According to Stats
"A great pair of shoes can lift spirits, bolster self esteem and, as we witnessed first-hand when we launched the program last year, bring a huge smile to a child's face," said LuAnn Via, CEO of Payless. "We are thrilled to expand this important holiday giving campaign to the majority of our store chain and to reach deeper into the communities in which we operate to give this holiday gift to children. We hope to take one concern off parents' plates for tens of thousands of families this holiday season."
About Payless' Giving Programs
Payless first launched the Payless Gives Shoes 4 Kids program last year in the U.S. through a unique grass roots approach by partnering with localized non-profit partners throughout America to join in the giving campaign. Last year, more than 630 non-profit partners in 50 states and the District of Columbia joined Payless to blanket the nation and deliver
Payless also has many established programs to support important causes by selling unique, on-trend items, making them accessible with affordable price points, and partnering with shoppers by donating a 100 per cent of the net profits from item sales to a cause. Through such programs, Payless supports Breast Cancer Awareness in October and also has an alliance with the Nature Conservancy's Plant a Billion Trees campaign where it is donating $1USD - the cost to plant one tree in the Atlantic Forest in
About Payless & Collective Brands, Inc.
Payless ShoeSource, Inc., a unit of Collective Brands, Inc., is the largest specialty family footwear retailer in the Western Hemisphere and is dedicated to democratizing fashion and design in footwear and accessories and inspiring fun, fashion possibilities for the family at a great value. As of the end of second quarter 2009, the company operated more than 4,500 stores.
Collective Brands, Inc. (NYSE: PSS) is a leader in bringing compelling lifestyle, fashion and performance brands for footwear and related accessories to consumers worldwide. The company operates three strategic units covering a powerful brand portfolio, as well as multiple price points and selling channels including retail, wholesale, ecommerce and licensing. Collective Brands, Inc. includes Payless ShoeSource, focused on democratizing fashion and design in footwear and accessories through its more than 4,500-store retail chain, with its brands Airwalk(R), American Eagle by Payless, Dexter(R), Champion(R), Zoe & Zac(TM), the first-ever affordable green footwear brand, and designer collections Abaeté for Payless,
AMERICAN EAGLE BY PAYLESS IS NOT AFFILIATED WITH AMERICAN EAGLE OUTFITTERS
For further information: Nicole McKnight, GCI Group, (416) 486-5918, [email protected]; Shelley Fremont, GCI Group, (416) 486-5921, [email protected]
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