PayPal Canada Brand Campaign Puts People Back in Charge of Their Money

Torontonians will be treated to free coffee with the PayPal mobile app

TORONTO, July 21, 2014 /CNW/ - PayPal, one of the world's largest and leading payment companies, brings a unique understanding of how people think about and use money to the launch of its first-ever brand campaign in Canada.

The key insight underscoring the campaign is that people are now more empowered than ever before – to create new ways to connect, pay and transact on their terms. PayPal is leading this movement by making it easier, more secure and more intuitive for people to pay – wherever and whenever they want.

The global brand campaign "Powering The People Economy," was developed by Havas Worldwide and will reach across print, digital, out of home, experiential, mobile and social channels.

"PayPal has an opportunity and responsibility to help people take control of their money and use it in any way they want, through seamless and delightful experiences," said Cameron Schmidt, General Manager, PayPal Canada. "Powering The People Economy is a recognition of what our customers should expect and demand from us – secure, easy and convenient payment experiences that get out of the way and get them closer to what they want."

Smoothing Out the Daily Grind

To help people experience the new "Powering The People Economy" brand, PayPal Canada will treat Torontonians to free* coffee at 25 popular coffee places in the city. As part of this offer, people who pay with the PayPal mobile app get $5* off their bill from July 21-31, 2014 at participating locations. Non-coffee lovers can use the offer to get a drink or snack of their choice.  

"Our new brand campaign puts people first, not institutions," said Nicky Mezo, Marketing Director, PayPal Canada. "Through our products, we're making every day easier and simpler for everyone in meaningful ways. People love coffee. We're excited to roll out our brand campaign by offering free coffee to Torontonians who pay with the PayPal mobile app at their much loved neighbourhood cafe."

With a focus on building an active comprehension of PayPal, print, digital, outdoor and mobile ads will launch on media channels throughout the summer and into the fall of 2014.

The new campaign extends beyond marketing and features a new brand identity and updated PayPal logo designed by fuseproject that features a more modern and mobile-first appearance. The new identity will begin appearing on products, marketing communications and collateral and PayPal's various online channels including PayPal.ca, PayPal-Forward.com and its social media channels.

"Our goal was to give a contemporary, human and populist voice to a brand that does amazing things for everyday people. Rather than describe simple benefits, we focused on the perspective of what does PayPal do for people as a whole – how the brand is challenging and changing the status quo. Powering The People Economy came as a natural extension of that thought," said Matt Weiss, global chief marketing officer for Havas Worldwide.

*Offer terms: The $5 Offer (free coffee) applies to one offer per person/per PayPal account, at each participating coffee location in Toronto from July 21-31, 2014. To redeem the Offer, users must save the Offer and pay with the PayPal mobile app to get a $5 discount applied towards their bill at time of purchase, at any of the participating coffee locations. See full terms and conditions in the PayPal app.

About PayPal
At PayPal, we put people at the center of everything we do. Founded in 1998, we continue to be at the forefront of the digital payments revolution, giving people direct control over their money. Through our innovations, we make life better for our over 152 million active registered accounts by helping people and businesses receive and make payments in more than 100 currencies in 203 markets. An eBay Inc. (Nasdaq: EBAY) company, PayPal is the faster, safer way to pay and get paid. Giving people simpler ways to send money without sharing financial information, and with the flexibility to pay using their account balances, bank accounts or credit cards, PayPal processes 9.3 million payments every day for our customers.

Visit http://www.paypal-media.com/ca for more information and follow us on Twitter, Facebook, YouTube, LinkedIn and our PayPal Canada blog.

SOURCE: PayPal Canada

Malini Mitra, PayPal, Tel: [phone], Email: [email protected]; Olivia Wu, MSLGROUP, Tel: [phone], Email: [email protected]