PC Financial kicks off 15th anniversary celebrations with special "thank you" rate of 2.6% for Canadians

Canada's first no fee bank announces market-leading rate on chequing, savings accounts

TORONTO, April 15, 2013 /CNW/ - (TSX:L) - President's Choice Financial®, the first financial provider to introduce Canadians to no-catch, no fee daily banking, today kicked off year-long celebrations marking 15 years in the marketplace. To begin the festivities, PC Financial® is offering a market-leading rate of 2.6 per cent annual interest on all new deposits to non-registered chequing and savings accounts until July 15, 2013 as a special "thank you" to all existing and new customers.

"Our 2.6 per cent offer is simply the best value in the market right now.  It's a great opportunity for Canadians who want to reap the rewards of a market-leading rate, while not paying bank fees," said Barry Columb, President of President's Choice Bank. "PC Financial is committed to making banking simple and better. We can't think of a better way to thank the millions of Canadians who have chosen PC Financial over the years, and convince many more that it's a great time to switch."

PC Financial offers the convenience of being able to bank where you buy groceries and earn PC points redeemable for everyday items in-store, helping Canadians to better balance their spending and saving. In the 15 years since its launch, PC Financial® has offered Canadians unprecedented savings, including:

• More than $1.8 billion saved in daily banking fees; and
• More than $980 million in savings on their grocery bills through the redemption of PC points.

PC Financial® customers can enjoy free transactions at over 3,400 President's Choice Financial® and CIBC bank machines across Canada, along with banking pavilions located in select Loblaw Companies banner stores. PC Financial® also offers the convenience of telephone and online banking, along with a free mobile banking application.

To enquire about the PC Financial® special anniversary savings rate and new customer offer, or to explore how no fee daily banking can make Canadians' financial experience simple and better, visit a PC Financial® in-store pavilion, or online at: www.pcfinancial.ca/greatrate

President's Choice Financial
President's Choice Financial services are a unique financial service offering designed by Loblaw Companies Limited. The President's Choice Financial MasterCard is provided by President's Choice Bank, while banking services are provided by the direct banking division of CIBC.  For more information visit www.pcfinancial.ca or follow us on Twitter @pcfinancial

About Loblaw Companies Limited (TSX:L)
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food retailer and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ more than 134,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice®, no name® and Joe Fresh® brands. In addition, the Company makes available to consumers President's Choice Financial® services and offers the PC® points loyalty program.

SOURCE: President's Choice Financial

or to schedule an interview with Barry Columb, President's Choice Bank: 

Michelle Reidel
President's Choice Financial
647.278.1598
[email protected]

Irene Poon,
Argyle Communications
416.968.7311 Ex. 246
[email protected]