MONTREAL, Sept. 26, 2017 /CNW Telbec/ - Canadian plus-size fashion retailer Penningtons and New York-based plus-size dance company Pretty BIG Movement took Toronto by storm last weekend! The two partnered to transform the corner of Yonge Street and Eglinton Avenue into quite the dance floor. Pretty BIG Movement and an outstanding number of Toronto-based body positive activists came together to dance away the stigmas society still holds against curvy women – and Penningtons live streamed the entire thing on Facebook!
The Penningtons-initiated flash mob comes a few weeks after the brand launched its new denim television ad, starring Akira Armstrong, CEO of Pretty BIG Movement and former Beyoncé backup dancer.
"For anybody who's watching, I hope you were inspired and understand that you are good enough, no matter what size you are!" – Akira Armstrong, moments after the Toronto flash mob.
The flash mob and denim commercial support Penningtons' empowering #iwontcompromise campaign – a movement that celebrates women doing what they love, wearing what makes them feel good and being who they are, without compromise.
To watch the live-streamed flash mob video: www.facebook.com/penningtons
For more information about the #iwontcompromise movement and to watch the denim video starring Akira Armstrong: goo.gl/dq9gVN
Website: www.penningtons.com
Facebook: @Penningtons
Instagram: @Penningtons
SOURCE Penningtons
Ginette Harnois, Vice President Marketing, [email protected], 514-384-1140 x 3371
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