People think insulin is a cure for diabetes

They're wrong.

EDMONTON, Sept. 9, 2014 /CNW/ - Earlier today the Alberta Diabetes Foundation launched a diabetes awareness campaign to increase public knowledge about diabetes and recognize that it has been 25 years since its investment into the first-ever islet transplant. Since this inaugural investment, Alberta Diabetes Foundation and its supporters have been funding life-changing research in Alberta that has improved and saved lives throughout the world.

"Every day, more and more people are diagnosed with this debilitating disease," said Jim Kanerva, Chair, Board of Directors, Alberta Diabetes Foundation. "In fact, by 2050, it is estimated that one in three adults will have diabetes. Our hope is that in learning about the impact that Alberta Diabetes Foundation investments have made in the lives of Albertans and Canadians, Albertans will support ongoing research and our efforts to find the most innovative platforms in which to invest. We are grateful to our media sponsors that have supported Alberta Diabetes Foundation through a full advertising campaign throughout Alberta and beyond – the impact of our investments is now global."

The Alberta Diabetes Foundation will commemorate 25 years of life-changing diabetes research at the Hummingbird Gala on October 18, 2014. Details of how to be part of this special celebration and other events planned this year are found at www.albertadiabetesfoundation.com.

The Alberta Diabetes Foundation funds innovative research for the prevention, treatment and cure of diabetes. Not afraid to take risks, the Foundation works in tandem with the Alberta Diabetes Institute known throughout the world for its leading diabetes researchers.

For more information or to support the Alberta Diabetes Foundation, please visit www.albertadiabetesfoundation.com.

Image with caption: "One of four ads that the Alberta Diabetes Foundation will be running to de-bunk some myths surrounding diabetes. (CNW Group/Alberta Diabetes Foundation)". Image available at: http://photos.newswire.ca/images/download/20140909_C1839_PHOTO_EN_5429.jpg

SOURCE: Alberta Diabetes Foundation

Brad Fournier, Executive Director, Alberta Diabetes Foundation, [email protected], 780.492.8652