Petcurean Raises the Bar for Sustainability and Launches Fresh, Healthy Stew and Pâté Recipes in 100% Recyclable Packaging

CHILLIWACK, BC, Oct. 17, 2017 /CNW/ - Petcurean, a Canadian company based in Chilliwack BC, is raising the bar for sustainability in the pet food industry by launching its new products in Tetra Pak® cartons. Known for its dedication to putting pets first with high quality ingredients, and its commitment to transparency and the environment, Petcurean is expanding its popular NOW FRESH^TM line using Tetra Pak cartons which are made from 69 percent renewable materials. The packaging is also 100 percent recyclable, BPA-free, and is more compact to ship than cans, further lessening the impact on the environment.

This shift to more sustainable packaging reflects the changing expectations of Canadians who want companies to prioritize sustainability in addition to profitability. According to the 2015 Tork Canadian Green Business Survey, more than four out of five Canadians (87 percent) prioritize products/services that have a less degrading impact on the environment and health, with more than two in five (43 percent) believing that "green" products and services are now the new normal.

"For years, Petcurean has used ingredients that are GMO free, contain no added hormones, colours or preservatives, and create opportunities for local farmers," says Walter Cosman, general manager at Petcurean. "By launching NOW FRESH stews and pâtés in Tetra Pak cartons, instead of traditional packaging, we're demonstrating that we prioritize sustainability wherever we can - with our ingredients, and now with our packaging choices."

In addition to being fully recyclable, the NOW FRESH stews and pâtés are cooked directly in the Tetra Pak® cartons to help prevent cross contamination. Each recipe is cooked at the lowest possible temperature for the shortest time. This cooking process helps to ensure:

• Improved ingredient digestibility and nutrient availability
• Improved protein functionality and palatability
• Naturally occurring pathogens are destroyed
• The food is shelf-stable

Ingredients matter, and so do their sources
Petcurean's conscientious approach to packaging was also used in the development and creation of the new products. NOW FRESH^TM stews and pâté recipes for dogs and cats are made with 100 percent fresh wild salmon, turkey, or pork in nutrient-rich turkey bone broth. Other recipe highlights include:

• Omega 3 & 6 oils from coconuts and canola to promote skin and coat health
• Flaxseed, an excellent source of dietary fibre and essential omega 3 & 6 fatty acids
• Dried kelp, a natural source of iodine, dietary fibre, vitamins, and minerals
• Zero grains, gluten, wheat, beef, chicken, corn, or soy
• Zero rendered meats, by-products, added growth hormones or artificial preservatives

"Our NOW FRESH stew and pâté recipes have a number of characteristics that make them a unique category leader in the wet food market, including fresh, human-grade ingredients and innovative eco-friendly packaging," says Walter Cosman, general manager at Petcurean. "We have long been testing recipes to add fresh, healthy and delicious wet foods to our NOW FRESH line-up, and are excited to offer them for pets across Canada."

NOW FRESH stew and pâté recipes
Petcurean's new NOW FRESH stews and pâtés can be served as a treat, topper, or as a complete and balanced meal. They are available in six delicious recipes: turkey stew for dogs and cats, pork stew for dogs, wild salmon stew for cats, pork pâté for cats and wild salmon pâté for cats. All recipes are non-GMO and made in a human-grade facility with human-grade ingredients. This includes 100 percent fresh wild salmon, turkey and pork, and fresh potatoes, carrots, peas, cranberries, sweet potatoes and apples - all excellent sources of antioxidants, essential vitamins, minerals and dietary fiber to support digestive health. NOW FRESH stews and pâtés are made with turkey bone broth, which adds a great source of collagen and a meaty flavor both dogs and cats love.

Petcurean's new NOW FRESH stew & pâtés are now available at pet specialty retailers nationwide for MSRP $5.49 for dog recipes and MSRP $3.99 for cat recipes. For more information about NOW FRESH stew & pâtés, please visit https://www.petcurean.com/for-dogs/now-fresh/ and https://www.petcurean.com/for-cats/now-fresh/

About Petcurean
Petcurean is a family-owned Canadian company that creates premium-quality pet food recipes, including; GO!, NOW FRESH, GATHER and SPIKE TREATS for dogs and cats (and cats and dogs). GO! provides solutions for your pet's unique dietary needs; NOW FRESH offers dry and wet pet food recipes with 100% fresh meat and fresh omega oils; GATHER is crafted from certified and organic ingredients, sustainably produced; and SPIKE lets you reward your dog with treats made using all natural ingredients. Petcurean pet foods are sold exclusively through pet specialty retailers in Canada, the United States, and more than 25 countries internationally. At Petcurean, with every decision they make and every recipe they create, they put pets first. Please visit www.petcurean.com to learn more. 

About Tetra Pak
Tetra Pak is the world's leading food processing and packaging solutions company. Working closely with our customers and suppliers, we provide safe, innovative and environmentally sound products that each day meet the needs of hundreds of millions of people in more than 170 countries around the world. With more than 23,000 employees based in over 80 countries, we believe in responsible industry leadership and a sustainable approach to business.  Our motto, "PROTECTS WHAT'S GOOD™," reflects our vision to make food safe and available, everywhere. More information about Tetra Pak is available at www.tetrapakusa.com.

Tetra Pak's FSC trademark license code is FSC™ C014047

SOURCE Petcurean

Julia Smith, 604-803-0897, [email protected]