Pfizer Canada Inc. invests additional funds to enhance awareness of Sochi 2014 Canadian Paralympic Team

SOCHI, Russia, March 3, 2014 /CNW/ - With the Sochi 2014 Paralympic Games set to begin in just four days, the Canadian Paralympic Committee would like to celebrate and thank long-time premier partner Pfizer Canada Inc., who have gone above and beyond their sponsorship agreement and made an additional financial contribution to the Canadian Paralympic Team.

Pfizer Canada is the CPC's longest standing corporate partner, a relationship that dates back to 1996.

"Canada's Paralympic athletes are such amazing role models to Canadians of all ages and we're extremely proud of our association with the Canadian Paralympic Team," said Rhonda O'Gallagher, Executive Director, Corporate Affairs, Pfizer Canada Inc. "Through our long-standing partnership with the CPC, we aim to inspire Canadians to live healthy and balanced lives. We're pleased to announce this contribution of additional funds to help expand awareness and support the Canadian Paralympic Team."

The enhanced Pfizer activation for Sochi includes the #PfizerInspire campaign, which gives fans a behind the scenes view of the Paralympic journeys of sledge hockey goalie Benoit St-Amand and para-Nordic skier and biathlete Mark Arendz. Follow along at facebook.com/Pfizer.Canada and twitter.com/PfizerCA.

The Paralympic Games run March 7 to 16. Canada has sent a world-class contingent of 54 athletes and has medal chances in all sports: para-alpine skiing, para-Nordic skiing, biathlon, sledge hockey, wheelchair curling and para-snowboard.

"We truly appreciate Pfizer's long standing commitment to the Canadian Paralympic Team and this additional investment shows how powerful our partnership is," said François Robert, Executive Director, Partnerships, for the Canadian Paralympic Committee. "Our sincere thanks to Pfizer and to all our corporate, sport and government partners for everyone's incredible support of Team Canada in Sochi and beyond. Go Canada go!"

About Pfizer in Canada

Pfizer Canada Inc. is the Canadian operation of Pfizer Inc., one of the world's leading biopharmaceutical companies. Our diversified health care portfolio includes some of the world's best known and most prescribed medicines and vaccines. At Pfizer, we're working together for a healthier world. To learn more about Pfizer Canada, visit pfizer.ca or you can follow us on Twitter (twitter.com/PfizerCA) or Facebook (facebook.com/Pfizer.Canada). 

About the Canadian Paralympic Committee

The Canadian Paralympic Committee is a non-profit, private organization with 25 member sports organizations dedicated to strengthening the Paralympic Movement. The Canadian Paralympic Committee's vision is to be the world's leading Paralympic nation. Its mission is to lead the development of a sustainable Paralympic sport system in Canada to enable athletes to reach the podium at the Paralympic Games. By supporting Canadian high performance athletes with a disability and promoting their success, the Canadian Paralympic Committee inspires all Canadians with a disability to get involved in sport through programs delivered by its member organizations. For more information, visit www.paralympic.ca

SOURCE: Canadian Paralympic Committee (CPC)

Alison Korn
Team Canada Press Chief
SOCHI Cell: 938-454-3162 [dial 011-7 from Canada]
[email protected]

Heather Bisset
Pfizer Canada Inc.
Manager, Corporate Affairs
[email protected]
1-866-973-4937

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