Philips and Atom Medical Corporation Announce Strategic Alliance to Provide a
Complete Neonatal and Perinatal Offering

    


    
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<p>ANDOVER, Mass., <span class="xn-chron">Nov. 18, 2010</span> /CNW/ -- <span class="xn-person">Royal Philips</span> Electronics (NYSE: PHG, AEX: PHI) and Atom Medical Corporation, a major manufacturer of neonatal medical equipment, announced today that they are expanding their relationship to serve customers with a more complete portfolio of perinatal care solutions. This alliance now includes neonatal patient monitoring, apnea home monitoring, neonatal incubators and warmers, jaundice management, respiratory support, perinatal clinical informatics as well as therapeutic support products and clinical education offerings. This new distribution agreement will be launched first in the <span class="xn-location">United States</span> and selected European markets.</p>
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<p>"As a leader in perinatal care solutions, Philips is excited about the synergy that comes from aligning our medical technology capabilities with Atom's full range of thermoregulation solutions. Working with Atom creates a unique opportunity for Philips to be able to offer the complete product portfolio for hospitals to use to treat babies in the delivery room, newborn nursery and neonatal intensive care units," said <span class="xn-person">David Russell</span>, general manager, Perinatal Care, for Philips Healthcare. "This alliance bolsters our leading market position, providing an opportunity for continued and broader development of perinatal care solutions with access to additional markets."</p>
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<p>The two parties have a shared commitment to provide developmentally-friendly products and education to support improved outcomes in neonatal care, while also supporting the family-centered care that enables caregivers to focus on the actual health and well being of mothers and babies rather than only the technology that surrounds them. Atom has more than 70 years of experience in manufacturing neonatal care products, introducing their first incubator solution in 1952. In addition, Atom has distributed Philips Avalon fetal / maternal obstetrical monitors and neonatal developmental care products in <span class="xn-location">Japan</span> since 2007.</p>
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<p>"Atom Medical is a leading company in the global neonatal care field and our specialized thermoregulation technology will help to complete Philips' excellent, broad perinatal care solutions portfolio. We are pleased to expand our relationship with Philips, with its strong global reputation and tradition for innovation in healthcare. Our collaboration will result in enhanced solutions for the most important fragile babies and for clinicians working in perinatal care," said <span class="xn-person">Barry Matsubara</span>, CEO, for Atom Medical Corporation.</p>
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    About Royal Philips Electronics
    
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<p><span class="xn-person">Royal Philips</span> Electronics of the <span class="xn-location">Netherlands</span> (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people's lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of "sense and simplicity". Headquartered in the <span class="xn-location">Netherlands</span>, Philips employs more than 118,000 employees in more than 60 countries worldwide. With sales of US 32.3 billion in 2009, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at <a href="http://www.philips.com/newscenter">www.philips.com/newscenter</a>.</p>
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    About Atom Medical
    
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<p>Atom Medical Corporation engages in the manufacture, distribution, export, and import of medical equipment for mothers and babies in <span class="xn-location">Japan</span>. Its products include obstetric and gynecological equipment, such as delivery and operation tables, fetal dopplers, labor room chairs, comfort chair/stool/pad, infant warmers, and vacuum extractors; infusion equipment; respiratory apparatus; equipment for nursing wards, such as syringe pumps, and emergency and mobile carts; and surgical instruments. The company's products also include equipment for neonatal and premature infant, such as infant incubators, therapeutic equipment, and nursery room equipment; and disposable medical products, such as respiratory therapy instruments, catheters, feeding instruments, and examination and treatment instruments. The company founded in 1938 and is based in <span class="xn-location">Tokyo</span>, <span class="xn-location">Japan</span>.</p>
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For further information: Philips: Caroline Kamerbeek, Philips Healthcare, + 31(0)40-27-826-82, [email protected]; or Ian Race, Philips Healthcare, [phone], [email protected]; Atom: Yuki Iijima, [phone], [email protected] Web Site: http://www.philips.com