Photo & Interview Opportunity - 'Swim to Survive'

Vital Drowning Prevention Information Now Available To More Ontarians

The Lifesaving Society to unveil materials translated in 28 languages on Nov. 12th

TORONTO , Nov. 10 /CNW/ - On Thursday, November 12, 2009 , the Lifesaving Society, together with the RBC Foundation, will unveil its Swim to Survive parent information package in 26 additional languages, including English, Punjabi, Chinese, Urdu and Tamil. The recently completed translation materials will assist new immigrant parents in understanding the Swim to Survive program, including the details of the program and the importance of enrolling their children in further lessons upon completion of the program.

Swim to Survive is the Lifesaving Society's survival training program that defines the essential minimum skills needed by all Canadians to survive an unexpected fall into deep water. Since its launch, more than 200,000 Ontario Grade 3 students have participated in the program.

    
    Who: Barbara Byers, Public Education Director for the Lifesaving Society
    will unveil the newly translated parent information packages with Tony
    DePascal, Vice President, Commercial - Peel, RBC; and grade 3 students
    from Worthington Public School and Our Lady of Providence in Brampton.

    What: A 30-minute press conference and photo opportunity with above noted
    spokespersons, translated materials enlarged for the event, and students
    from Worthington Public School enrolled in Swim to Survive. One-on-one
    interview opportunities with spokespersons and children enrolled in Swim
    to Survive. Filming of Grade 3 students demonstrating Swim to Survive
    skills in the pool for one hour following remarks.

    When: November 12, 2009, 9 a.m. to 12 noon

    Events Timeline: Press conference is 9:00 a.m. to 9:30 a.m.
    Interview and filming opportunities in pool area from 9:30 a.m. to 10:30
    a.m.
    Additional interviews with spokespersons available until 12 noon
    Press release to be released via CNW Group at 6 a.m.

    Where: South Fletcher's Sportsplex, 500 Ray Lawson Blvd., Brampton
    Free parking located off Ray Lawson Blvd, near Don Cherry's Sports Grill.
    Enter via south entrance marked Pool & Fitness Centre.
    

For further information: To arrange interviews or confirm your attendance, please contact: Lauren Grant or Karen Krugel, PraxisPR, [phone] ext. 227 or 233, [phone] or [phone] (cell phones), [email protected] or [email protected]