Pickering Town Centre opens the ultimate women's holiday lounge
The Ladies Room will pamper female shoppers and raise money for Luke's Place, a support and resource centre for abused women and their children
PICKERING, ON, Nov. 30, 2012 /CNW/ - Shopping for gifts. Wrapping. Decorating. Cleaning. Cooking. Entertaining. Scheduling. The holiday season can be stressful -- especially for women. But this year multi-tasking moms, mall mavens and CEOs in stilettos can look forward to some seasonal relief at Pickering Town Centre. A visit to the Ladies Room, a holiday lounge for women, will help them relax and recharge their batteries with mocktails, massages and mini-makeovers.
"Last year we offered the Men's Den, a place where guys could hang out while the ladies did the shopping. But our women shoppers told us loud and clear that they are the ones who need pampering in December because they take on the majority of Christmas chores for their families," said Lorna Murphy, Marketing Director, Pickering Town Centre. http://www.youtube.com/user/PickeringTownCentre
In fact, an online Couples Holiday Survey conducted by Pickering Town Centre in November confirmed that women do take on most of the chores leading up to December 25th. Over two thirds of women respondents said they are responsible for the majority of holiday shopping in addition to the planning and scheduling of holiday activities for their household. Only two per cent of women respondents said they are comfortable leaving their holiday social calendar in the hands of their partners.
The Ladies Room is located on the upper level of the mall above Santa's Castle and will be open Thursday to Sunday until Christmas Eve. The black and red leather sofas from the Men's Den have been replaced with a more feminine pink colour scheme. The Lazy-Boy chairs have been changed to soothing, vibrating massage chairs and the large TV screens no longer feature sports. Instead, the new line up includes shows like "Ellen", HGTV and The Food Network. Mini manicures and makeovers have replaced bubble hockey and air hockey.
Other features include Wi-Fi, seated massages and a 'quiet zone' for kids to read and play with toys. Different events will be featured during the month including hair styling presentations, make-up lessons, fashion advice sessions and yoga demonstrations.
In addition to being pampered, shoppers can enter for a chance to win in the 'Ultimate Year for You' contest. One lucky winner will receive a full year of prizes including one-year lease on a Mazda CX5 Crossover from Ajax Mazda, free dinners at East Side Mario's restaurant for a year, a one-year membership at Women's Fitness Clubs of Canada, free hair colouring for a year from Your Space Salons, a $1,000 Travel Voucher from Transat Holidays and Marlin Travel along with a $500 Shopping Spree at the mall.
Admission to the Ladies Room is free but donations are encouraged to raise money for Luke's Place, a support and resource centre for women and children who have been involved in abusive relationships.
"Our goal is to raise more than $2,500 for Luke's Place in December from the sale of 'Swag Bags' and Christmas ornaments," said Ms. Murphy. To jump start donations, Bradley Rawlinson, General Manager at Ajax Mazda, presented Luke's Place with a $500 donation and announced that Ajax Mazda would donate $25 for every vehicle sold in December.
"This is very exciting news for us and we want to thank Pickering Town Centre and Ajax Mazda for their generous support," said Tanya Veer-Casey, Fund Development & Marketing Manager for Luke's Place. "Leaving an abusive relationship can be the most dangerous time for a woman and her children. With comprehensive family law support from Luke's Place women are able to stay safer, are more empowered to make informed choices and advocate for themselves and their children." she added.
About Luke's Place: Luke's Place Support & Resource Centre for Women & Children is a unique resource centre that provides family law support for women who have experienced abuse. It operates as a not-for-profit, charitable organization with professional and peer services for women and their children free of charge in a comfortable, accessible and confidential environment. In the past year Luke's Place has helped more than 420 abused women and their children in Durham Region with offices in Oshawa and Ajax and has supported the training of hundreds of professionals across Ontario. Visit us online at: www.lukesplace.ca
About Pickering Town Centre: Pickering Town Centre is a one-million square foot shopping centre located at Kingston and Liverpool Roads in Pickering, Ontario and is proudly Canadian; owned and operated by the Ontario Pension Board and managed by 20 VIC Management Inc. The shopping centre currently offers over 200 stores and services under one roof including the Bay, Sears, Famous Players and Zellers.
Visit us online at www.pickeringtowncentre.com
Like us on Facebook and follow us on Twitter.
SOURCE: Pickering Town Centre
Media Contacts:
Lorna Murphy, Marketing Director, Pickering Town Centre
T: 905.831.6066 ext 227; E: [email protected]
Ellen Woodger
T: 416.483.2358; M: 416.873.2544; E: [email protected]
Share this article