Pin.Pack.Go: Four Seasons Harnesses the Power of Pinterest, Transforming Trip Planning One Pin at a Time

TORONTO, Aug. 15, 2013 /CNW/ - As more and more travellers take to Pinterest to plan their next adventure, Four Seasons introduces Pin.Pack.Go, a new trip planning service that re-imagines the way travellers share and receive travel recommendations. An industry first, Pin.Pack.Go leverages the power and popularity of Pinterest to connect guests with Four Seasons local experts worldwide.

Knowing the thrill of travel adventure begins long before a guest ever sets foot on a Four Seasons property, Pin.Pack.Go provides new opportunity to engage guests early on in their trip planning process, making Four Seasons a part of the adventure from the very first pin. Whether guests dream of star-gazing in the Serengeti or martinis on Mumbai's highest rooftop patio, Four Seasons local experts will point them in the right direction, transforming their dream itineraries into reality.

To receive personalized recommendations from Four Seasons local experts, upcoming guests are encouraged to:

1. Create a Pin.Pack.Go board on Pinterest.
2. Leave a comment on the Pin.Pack.Go pin http://pinterest.com/fourseasons/pinpackgo/ indicating which Four Seasons you'll be visiting.
3. The Four Seasons hotel you specified will follow you on Pinterest. Follow back and invite the hotel to pin as a collaborator on your board. The hotel's local experts will pin recommendations filled with insider knowledge and hidden gems.
4. Pack and Go!

"Photo sharing platforms like Pinterest are transforming the way our guests plan their trips, share ideas and select travel destinations," said Elizabeth Pizzinato, Senior Vice President, Marketing and Communications, Four Seasons Hotels and Resorts. "Pin.Pack.Go extends the Four Seasons culture of service far beyond our property walls creating new opportunities to provide guests with personalized recommendations and insider knowledge well before their trip begins."

Four Seasons was the first luxury hotel company to establish a global presence on Pinterest, with a primary Four Seasons page, a Four Seasons Bridal page and more than 70 active property pages across all regions – from Los Angeles to Paris to Bangkok to Bora Bora and beyond.

Four Seasons continues to set the bar in social media engagement, leading the industry with continuous evolution and innovation. In 2013, Four Seasons received three Travel + Leisure Social Media in Travel and Tourism (SMITTY) Awards, including Best Hotel Chain. With a strong presence on Facebook, Twitter, Instagram, Youtube, Google+, Vine, Weibo, Youku, and more, Four Seasons continues to meet guests where they already are, embracing the power of social media to deepen guest engagement in meaningful and relevant ways.

About Four Seasons Hotels and Resorts
Four Seasons Hotels and Resorts is dedicated to perfecting the travel experience through continual innovation and the highest standards of hospitality. From elegant surroundings of the finest quality, to caring, highly personalized 24-hour service, Four Seasons embodies a true home away from home for those who know and appreciate the best. The deeply instilled Four Seasons culture is personified in its employees - people who share a single focus and are inspired to offer great service. Founded in 1960, Four Seasons has followed a targeted course of expansion, opening hotels and residences in major city centres and desirable resort destinations around the world. With 91 properties in 38 countries, and more than 60 projects under development, Four Seasons continues to lead the hospitality industry with innovative enhancements, making business travel easier and leisure travel more rewarding. 2013 Accolades include 22 AAA Five Diamond Awards, 31 properties included on the Condé Nast Traveler Gold List, 17 spas recognized on the Condé Nast Traveler Top Spas list, 32 U.S. News & World Report Gold and Silver Badge Winners, three Travel + Leisure Social Media in Travel and Tourism (SMITTY) Awards, including Best Hotel Chain, 16 properties included in Robb Report's Top 100 Hotels list and six Travel + Leisure World's Best Awards. For more information on Four Seasons, visit http://press.fourseasons.com and follow on Twitter at @FourSeasonsPR.

Contact:
Laura Zanzal
[phone]

SOURCE: Four Seasons Hotels and Resorts

http://www.fourseasons.com