PLUTO TV IN CANADA LAUNCHES VIACOM18's DESIPLAY TV, ITS FIRST HINDI FAST CHANNEL

The New Channel Provides Access to Awe-Inspiring Bollywood Movies, Fantastic Indian Stories, and Award-Winning Hindi Shows for Free

Watch the Best Hindi TV Series, Like NAA AANA ISS DES LAADO, COMEDY NIGHTS WITH KAPIL, UTTARAN, MAHAKAALI and More...

DesiPlay images HERE

TORONTO, April 17, 2024 /CNW/ -- Pluto TV, a global leader in free streaming television (FAST) has announced that a brand-new DesiPlay TV channel is now streaming in Canada.

Viacom18's DesiPlay TV is the first FAST Hindi General Entertainment Channel to launch on Pluto TV in Canada, featuring inspiring Indian stories, hand-picked Hindi shows and blockbuster Bollywood movies. Watch the best Hindi TV serials like NAA AANA ISS DES LAADO, COMEDY NIGHTS WITH KAPIL, UTTARAN, MAHAKAALI, RADHA PREM KI DEEWANI, MRS. PAMMI PYARELAL and more shows filled with renowned Indian characters. Viewers favourite Desi TV shows are also available to watch with English subtitles.

"We are thrilled to announce our partnership with IndiaCast on the brand-new DesiPlay TV channel, offering an array of diverse content to Pluto TV viewers across Canada," said Vanessa Case, VP Content, Pluto TV, Canada. "We are part of a diverse country, and our aim is to curate content that resonates with every viewer."

Govind Shahi, Executive Vice President, and Head of International Business, IndiaCast Media, said, "DesiPlay TV, being the first Hindi general entertainment channel to launch on Pluto TV in Canada, marks a significant milestone as we bring the best of Hindi TV shows and Bollywood movies to South Asians for free. We are committed to entertain our ever-growing ethnic audience in Canada with a diverse array of quality content, ensuring that they experience the richness of Indian culture and storytelling right at their fingertips."

A few of the amazing series on the Desi Play Channel include:

COMEDY NIGHTS WITH KAPIL
Genre – Comedy

In this celebrity talk show, hosted by Kapil Sharma, the biggest Bollywood stars walk in, while Kapil's entire family and neighbours barge in!  This outrageous family has always enthralled and entertained the audiences, with characters including Gutthi, Palak, Bua and Dadi.

MAHAKAALI 
Genre – Mythology

If there is one goddess in Hindu mythology who is feared and revered at the same time, it is Kaali – the ultimate destroyer. But her personal life is also a part of this story, including her transformation from a mortal to Mahakaali, the Goddess Parvati and wife to Mahadev.

UTTARAN 
Genre – Drama

UTTARAN is a popular Hindi show based on a tale of two friends with completely different backgrounds. Tapasya is the spoiled daughter of a rich man, while Ichha, her best friend, is the maid's daughter. The series takes an interesting turn when Tapasya gets married, and the best friends are locked in a love triangle.

NAA AANA ISS DES LAADO
Genre – Drama

The critically acclaimed Indian TV show is a social drama that raises a voice against the oppression of women in the Indian hinterlands.

RADHA PREM KI DEEWANI
Genre – Drama

Despite all the differences between them, destiny keeps bringing Radha and Prem together. Will this attraction turn into a love story? One of the best Romantic Hindi shows, only on DesiPlay TV.

MRS. PAMMI PYARELAL
Genre – Comedy

After moving to Mumbai, Param desperately needs a roof over his head, especially when his best friend, Rahul, also gets kicked out of his rented apartment. The duo learns of a house up for rent, but the landlady has one simple condition – her tenants must be married! With no option left, Param and Rahul spin a web of lies and pose as husband and wife. What follows is a hilarious roller coaster ride, packed with friendship, love and absolute chaos.

SOCIAL MEDIA
Pluto TV:
Instagram: @Plutotvca
Facebook: facebook.com/plutotvca
YouTube: youtube.com/@PlutoTVCA
TikTok: https://www.tiktok.com/@plutotvca

DesiPlay TV:
Facebook - https://www.facebook.com/DesiPlayTV
Instagram – https://www.instagram.com/desiplay.tv
LinkedIn - https://www.linkedin.com/company/desiplaytv/
YouTube - https://www.youtube.com/@desiplaytv2093

About IndiaCast Media Distribution Pvt. Ltd.:
'IndiaCast' is India's First multi-platform 'Content Asset Monetization' entity, jointly owned by TV18 & Viacom18. The company's mandate includes Domestic Distribution, Placement Services, International Channel Distribution, International Marketing & Advertising Sales, New Media (digital) distribution and Content Syndication for TV18, Viacom18 and A+E Networks|TV18. Internationally, IndiaCast has a portfolio of over 23 linear feeds (including COLORS, COLORS Rishtey, COLORS Cineplex, News18, MTV India International and various regional COLORS channels like COLORS Gujarati, Tamil etc) that are viewed in 130+ countries as linear services available across traditional & digital platforms. Given the rich content library consisting of diverse genres, IndiaCast also syndicates content across 110+ countries in over 35 languages (including Russian, Serbian, Bosnian, Albanian, Macedonian, Croatian, Kazakh, Swahili, Spanish, Dari, Pashto, Bahasa Indonesia, Turkish, Bahasa Melayu, Arabic, English among others) in which it is either subtitled or dubbed. IndiaCast has also launched DesiPlay TV, Viacom18's first FAST channel, a Hindi GEC, available on some of the leading global platforms. To know more about IndiaCast, visit www.indiacast.com.

About Viacom18:
Viacom18 Media Pvt. Ltd. is one of India's fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in cinemas and merchandise. Its portfolio of 38 channels across general entertainment, movies, sports, youth, music and kids genres delights the consumers across the country with its eclectic mix of programming. JioCinema, Viacom18's OTT platform, is one of India's leading streaming services and most popular destination for live sports. Viacom18 Studios has successfully produced and distributed iconic Hindi films and clutter-breaking regional films for over 13 years in India.

About PLUTO TV:
Pluto TV, a Paramount Company, is the leading free streaming television service delivering hundreds of live linear channels and thousands of titles on-demand to a global audience. The Emmy ® award-winning service curates a diverse lineup of channels, in partnership with over 400 international media companies, offering a wide array of genres, languages and categories featuring movies, television series, sports, news, lifestyle, kids and much more. Pluto TV can be easily accessed and streamed across mobile, web and connected TV devices. Headquartered in Los Angeles, Pluto TV's growing international footprint extends across three continents and over 35 markets.

SOURCE Pluto TV (Canada)

Press Contacts: Laura Heath Potter, [email protected], Head of Communication, Paramount+ and Pluto TV Canada; Marin Pollock, [email protected], Publicist, Paramount+ and Pluto TV Canada; Sarah Curran, [email protected], Coordinator, Paramount+ and Pluto TV Canada; Aanand Iyer, [email protected], Marketing, IndiaCast Media Distribution Pvt. Ltd.; Abhishek Denzil, [email protected], Marketing, IndiaCast Media Distribution Pvt. Ltd.