Pollard Banknote Awarded One Year Contract Extension by Norsk Tipping

WINNIPEG, July 10, 2013 /CNW/ - Pollard Banknote Limited (TSX: PBL) ("Pollard Banknote") is pleased to announce that it has signed a one-year extension as the exclusive manufacturer and supplier of instant lottery tickets to Norsk Tipping AS of Norway. This agreement extends the Company's current contract to January 2015, and the value of the one year extension is estimated at approximately $2.5 million (US).

Since 2011, Pollard Banknote has supplied instant scratch games for Norsk Tipping's FLAX portfolio. The Company has built a strong partnership with the Lottery, providing value-added services including game strategy, prize structure development, sales reviews, marketing support, and strategic planning.

"We are very excited to continue our work strengthening and expanding the FLAX brand in partnership with Norsk Tipping," said Doug Pollard, Co-Chief Executive Officer, Pollard Banknote. "They are an innovative and creative lottery, always enthusiastic about trying new products and utilizing the most cutting-edge and unique ticket art design. By working with us to customize new games using our patented Scratch FX®, Spectrum Scratch FX®, multi-colour translucent marking system, our range of Fusion® products, and QR codes with Quick Link® technology, they have been extremely successful at growing and expanding the FLAX brand, posting record sales in 2012."

"We look forward to continuing our strong partnership with Pollard Banknote," said Vibeke K. Haakonsen, Product Manager, FLAX for Norsk Tipping. "They work very closely with us to develop unique products for the Norwegian market. We value their strong marketing support across all aspects of our portfolio and we are impressed by their dedication and commitment in helping us reach our objective of providing Norwegians with games and entertainment in a socially responsible way."

Located in Hamar, Norway, Norsk Tipping is a wholly state-owned lottery. Founded in 1948, it has contributed over NOK $85 billion to a variety of sports, culture, and volunteer organizations.

About Pollard Banknote Limited
Pollard Banknote Limited is one of the world's leading full-service lottery vendors and is a major supplier to North America's charitable gaming industry. The company manufactures instant lottery tickets and provides related programming, design, and marketing support. As well, Pollard Banknote manufactures pull-tab tickets and bingo paper, and supplies lottery management services (including warehousing and distribution). Established in 1907, Pollard Banknote is owned approximately 73.5% by the Pollard family and 26.5% by public shareholders and currently serves more than 50 lotteries worldwide, including some of the largest and most respected lotteries in the United States, Canada, Europe, Asia, and Central and South America. For more information, please visit our website at www.pollardbanknote.com.

Forward-looking Statements
Certain statements in this press release may constitute "forward-looking" statements and information, which involve known and unknown risks, uncertainties, and other factors that may cause actual results, performance, or achievements to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. When used in this document, such statements include such words as "may," "will," "expect," "believe," "plan," and other similar terminology. These statements reflect management's current expectations regarding future events and operating performance and speak only as of the date of this document. There should not be an expectation that such information will in all circumstances be updated, supplemented, or revised whether as a result of new information, changing circumstances, future events, or otherwise.

SOURCE: Pollard Banknote Limited

Doug Pollard 
Co-Chief Executive Officer 
Telephone: [phone] 
E-mail: [email protected] 

John Pollard
Co-Chief Executive Officer
Telephone: [phone]
E-mail: [email protected]

Rob Rose
Chief Financial Officer
Telephone: [phone]
E-mail: [email protected]