Pollard Banknote Awarded Secondary Instant Ticket Printing Contract by the South Carolina Education Lottery

WINNIPEG, April 10, 2014 /CNW/ - Pollard Banknote Limited (TSX: PBL) ("Pollard Banknote") is pleased to announce that it has been awarded its first contract with the South Carolina Education Lottery ("SCEL") to provide instant ticket production services and related marketing support as a secondary instant ticket game vendor. This five-year agreement commenced in October 2013, and includes provisions for one additional two-year extension.

Under this new contract, Pollard Banknote will work with SCEL to support the Lottery's existing instant game strategy by providing an alternative and exciting new line of instant games when needed by SCEL. Pollard Banknote's client-focused approach to product development and category management has been a key factor in growing instant ticket sales for its clients. As a result, in recent years Pollard Banknote has expanded its role with a number of U.S. clients after achieving remarkable success. The company provides a critical role by offering game design, ticket graphics, and prize structure recommendations.

"We are proud to add SCEL to our growing list of clients in the U.S.," said Doug Pollard, Co-Chief Executive Officer, Pollard Banknote. "We look forward to building a strong, collaborative relationship with the Lottery and are committed to using our insight, knowledge, and experience to help attract new players and create excitement among existing players."

"We are pleased to partner with Pollard Banknote to identify opportunities to drive growth and increase lottery revenue for education," said Paula Harper Bethea, Executive Director of SCEL. "We are exploring Pollard Banknote's portfolio of innovative print products that offer extraordinary entertainment value and will contribute to funding of education for the people of South Carolina."

SCEL's mission is to enhance educational funding in South Carolina through fun and entertaining games and products. Successful from its outset more than ten years ago, today the Lottery is a world-class organization, setting records and receiving recognition from industry and business groups alike. In fiscal year 2012-2013, SCEL achieved its best sales year on record with sales totaling $1.2 billion. Deposits to the Education Lottery Account amounted to $300 million—the best since fiscal year 2006—and a total of $3.1 billion since the start of the Lottery in 2002.

About Pollard Banknote

Pollard Banknote is one of the world's leading full-service lottery vendors and is a major supplier to North America's charitable gaming industry. The company manufactures instant lottery tickets and provides related programming, design, and marketing support. As well, Pollard Banknote manufactures pull-tab tickets and bingo paper, and supplies lottery management services (including warehousing and distribution). Established in 1907, Pollard Banknote is owned approximately 73.5% by the Pollard family and 26.5% by public shareholders and currently serves more than 50 lotteries worldwide, including some of the largest and most respected lotteries in the United States, Canada, Europe, Asia, and Central and South America. For more information, please visit our website at www.pollardbanknote.com.

Forward-looking Statements

Certain statements in this press release may constitute "forward-looking" statements and information, which involve known and unknown risks, uncertainties, and other factors that may cause actual results, performance, or achievements to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. When used in this document, such statements include such words as "may," "will," "expect," "believe," "plan," and other similar terminology. These statements reflect management's current expectations regarding future events and operating performance and speak only as of the date of this document. There should not be an expectation that such information will in all circumstances be updated, supplemented, or revised whether as a result of new information, changing circumstances, future events, or otherwise.

SOURCE: Pollard Banknote Limited

Doug Pollard
Co-Chief Executive Officer 
Telephone: [phone] 
E-mail: [email protected]

John Pollard
Co-Chief Executive Officer
Telephone: [phone]
E-mail: [email protected]

Rob Rose
Chief Financial Officer
Telephone: [phone]
E-mail: [email protected]