Pollard Banknote expands Galaxy of Arcade Game Brands with GALAGA™
WINNIPEG, July 17, 2019 /CNW/ - Pollard Banknote Limited (TSX: PBL) ("Pollard Banknote") a leading lottery partner that provides instant tickets, interactive programs, retail solutions, and full marketing support, is pleased to announce the addition of GALAGA™—the classic arcade game—to its portfolio of licensed brands. Under an agreement with BANDAI NAMCO Entertainment America Inc., Pollard Banknote is excited to offer GALAGA™ branded instant tickets to its lottery clients. This marks the first time the GALAGA™ brand is available in the lottery industry.
GALAGA™ has made a lasting impression on arcade players and pop culture alike based on its popular intergalactic theme and superior game play. In the GALAGA™ universe, players must defend the galaxy from formations of alien forces ready to destroy, collide with, or capture their spaceship. The thrill elicited by its exciting playstyle and retro design has catapulted GALAGA™ to iconic status. Recognized by TIME Magazine as one of the best video games of all time, GALAGA™ has stood the test of time.
Pollard Banknote's suite of licensed brands includes several powerhouse arcade games from the early 1980's. GALAGA™ joins retro classics Frogger, Tetris®, PAC-MAN®, and Ms. PAC-MAN®, which have proven to be fan favorites with lottery players across North America.
Under the agreement, Pollard Banknote will leverage the GALAGA™ signature logo and colorful pixilated icons for eye-catching ticket designs and promotional merchandise. Just as Pollard Banknote has done with its other arcade properties, such as Frogger and PAC-MAN®, ticket artwork will utilize distinctive GALAGA™ imagery to mimic the game's acclaimed playstyle, with spaceships facing off against insect-like alien invaders. GALAGA™ branded merchandise, including full-sized vintage arcade games, will be available to lotteries for social media contests and second chance draws. In addition, customized trips to retro gaming events, such as the GALAGA™ World Championship held in New Mexico in 2018 and live streamed to more than 300,000 online viewers, provide exciting experiential prize possibilities.
"Pollard Banknote's retro arcade brands have captivated lottery players around the globe, and we are confident that GALAGA™ will give players more of the classic arcade look and feel they love," said Brad Thompson, Vice President, Sales and Marketing, Pollard Banknote. "We look forward to helping lotteries bring GALAGA™ to market, supported by our 360˚ approach to marketing and promotional programs that promote player excitement and engagement."
About Pollard Banknote
Pollard Banknote is a leading lottery partner to more than 60 lotteries worldwide, providing high quality instant ticket products, licensed games, Schafer Systems and Fastrak retail merchandising solutions, and a full suite of digital offerings, ranging from game apps to comprehensive player engagement and iLottery solutions, including strategic marketing and management services. The company is a proven innovator and has decades of experience helping lotteries to maximize player engagement, sales, and proceeds for good causes. Pollard Banknote also provides pull-tab tickets, bingo paper, and its Diamond Game and Oasis-branded electronic ticket machines to charitable and other gaming markets in North America. Established in 1907, Pollard Banknote is owned approximately 67.5% by the Pollard family and 32.5% by public shareholders, and is publicly traded on the TSX (PBL). For more information, please visit our website at www.pollardbanknote.com.
Forward-looking Statements
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SOURCE Pollard Banknote Limited
Brad Thompson, Vice President, Sales & Marketing, E-mail: [email protected], Pollard Banknote Limited, Telephone: (204) 474-2323
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