Pollard Banknote Pops Open A New Instant Ticket Experience for Players!

WINNIPEG, Sept. 21, 2016 /CNW/ - Pollard Banknote Limited (TSX: PBL) ("Pollard Banknote") is excited to announce the launch of its latest innovative instant scratch product, Pop 'n' Play™. Pop 'n' Play™ boasts a creative design and innovative folded format that allows for double the play area of other tickets its size! This unique format is made possible by a perforation in the folded ticket that lets players pop it open to reveal the game play areas inside.

For maximum play value, tickets can also be designed with additional scratch-off fun on the ticket front and back. This versatility allows Pop 'n' Play™ tickets to fit a variety of price points.

Pop 'n' Play™ tickets are produced in fan-folded books that are compatible with widely-used retail dispensers. This means not only will Pop 'n' Play™ be a novel addition to any lottery's instant ticket portfolio, but will also integrate easily into existing merchandising methods—a win for both players and retailers!

The unique shape and format of these tickets is well-suited to a variety of thematic designs that invite players to open up a wealth of game play. The V-shaped perforation can be incorporated into many different instant ticket themes, and is ideal for purse, wallet or envelope designs that tie in perfectly with the ever-popular cash theme. Looking inside your wallet has never been more exciting!

"Pollard Banknote is excited to introduce its newest instant ticket innovation," said Nancy Bettcher, Vice President, Product Innovation & Development, Pollard Banknote. "We are always striving to come up with new and innovative products to help our clients grow sales and appeal to new players. The flexibility in the amount of game play and design means this product can fit a range of price points, and help to boost sales in whatever category a lottery wants to grow. To get a look at Pop 'n' Play™ first hand, we invite lotteries to contact their sales representatives or come see us at the NASPL (North American Association of State and Provincial Lotteries) annual conference from October 4 to 6, where we'll be showing all of our newest innovative products."

About Pollard Banknote

Pollard Banknote is a leading lottery partner to more than 60 lotteries worldwide, providing high quality instant ticket products, licensed games, and strategic marketing and management services for both traditional instant games and the emerging iLottery space of web, mobile and social channels. The company is a proven innovator and has decades of experience helping lotteries to maximize player engagement, sales and proceeds for good causes. Pollard Banknote also plays a major role in the charitable pull-tab and bingo markets in North America. Established in 1907, Pollard Banknote is owned approximately 73.5% by the Pollard family and 26.5% by public shareholders and is publicly traded on the TSX (PBL). For more information, please visit our website at www.pollardbanknote.com.

Forward-looking Statements

Certain statements in this press release may constitute "forward-looking" statements and information, which involve known and unknown risks, uncertainties, and other factors that may cause actual results, performance, or achievements to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. When used in this document, such statements include such words as "may," "will," "expect," "believe," "plan," and other similar terminology. These statements reflect management's current expectations regarding future events and operating performance and speak only as of the date of this document. There should not be an expectation that such information will in all circumstances be updated, supplemented, or revised whether as a result of new information, changing circumstances, future events, or otherwise.

SOURCE Pollard Banknote Limited

Image with caption: "Pop 'n' Play Fanfolded Book (1) (CNW Group/Pollard Banknote Limited)". Image available at: http://photos.newswire.ca/images/download/20160921_C2658_PHOTO_EN_778488.jpg

Image with caption: "Pop 'n' Play Opened Flap (2) and Fully Opened (3) (CNW Group/Pollard Banknote Limited)". Image available at: http://photos.newswire.ca/images/download/20160921_C2658_PHOTO_EN_778486.jpg

Doug Pollard, Co-Chief Executive Officer, E-mail: [email protected]; John Pollard, Co-Chief Executive Officer, E-mail: [email protected]; Rob Rose, Chief Financial Officer, Pollard Banknote Limited, Telephone: [phone], E-mail: [email protected]