Pollard Banknote's Licensed Games Portfolio Gets a Leg Up on the Holidays with A Christmas Story
WINNIPEG, March 6, 2019 /CNW/ - Pollard Banknote Limited (TSX: PBL) ("Pollard Banknote"), a leading lottery partner that provides instant tickets, interactive programs, retail solutions, and full marketing support, in partnership with Warner Bros. Consumer Products, is excited to announce the addition of the renowned classic holiday film, A Christmas Story, to its expansive portfolio of licensed brand offerings.
First premiering in 1983, the film remains an integral part of holiday festivities to this day. Heralded as "maybe the best Christmas movie ever" by The New York Times, A Christmas Story, a nostalgic view of Christmastime in Indiana during the 1940s, stars Peter Billingsley as Ralphie, a nine-year-old who has only one thing on his Christmas list: a Red Ryder Carbine-Action 200-Shot Air Rifle. With his parents unwilling to buy him the present, Ralphie decides to mount a full-scale, hint-dropping, Santa-begging campaign.
With its memorable cast of characters and iconic imagery, A Christmas Story presents many exciting creative options for lotteries. Pollard Banknote's Licensed Products team will offer a full turnkey program that includes the design, programming, and printing of themed tickets, as well as various options such as second chance draws, a POS program, and broadcast and digital marketing.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products (WBCP), a Warner Bros. Entertainment Company, extends the Studio's powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, Wizarding World, Looney Tunes and Hanna-Barbera. The division's successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.
A CHRISTMAS STORY and all related characters and elements © & ™ Turner Entertainment Co. (s19)
About Pollard Banknote
Pollard Banknote is a leading lottery partner to more than 60 lotteries worldwide, providing high quality instant ticket products, licensed games, Schafer Systems retail merchandising solutions, and a full suite of digital offerings, ranging from game apps to comprehensive player engagement and iLottery solutions, including strategic marketing and management services. The company is a proven innovator and has decades of experience helping lotteries to maximize player engagement, sales, and proceeds for good causes. Pollard Banknote also provides pull-tab tickets, bingo paper, and its Diamond Game and Oasis-branded electronic ticket machines to charitable and other gaming markets in North America. Established in 1907, Pollard Banknote is owned approximately 67.5% by the Pollard family and 32.5% by public shareholders, and is publicly traded on the TSX (PBL). For more information, please visit our website at www.pollardbanknote.com.
Forward-looking Statements
Certain statements in this press release may constitute "forward-looking" statements and information, which involve known and unknown risks, uncertainties, and other factors that may cause actual results, performance, or achievements to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. When used in this document, such statements include such words as "may," "will," "expect," "believe," "plan," and other similar terminology. These statements reflect management's current expectations regarding future events and operating performance and speak only as of the date of this document. There should not be an expectation that such information will in all circumstances be updated, supplemented, or revised whether as a result of new information, changing circumstances, future events, or otherwise.
SOURCE Pollard Banknote Limited
Brad Thompson, Vice President, Sales & Marketing, Telephone: (204) 474-2323, E-mail: [email protected]
Share this article