Pollard Banknote's Exclusive Playbook® Helps Lotteries Around the World Raise Funds for Good Causes

WINNIPEG, Nov. 12, 2012 /CNW/ - Pollard Banknote Limited (TSX: PBL) (Pollard Banknote) is proud to be a contributing partner in the success enjoyed by lotteries launching Pollard Banknote's exclusive PlayBook® instant ticket product innovation.

Pollard Banknote's PlayBook® brings multiple games together in a unique booklet format, enabling players to try a number of different games at once. Games included in the PlayBook® may incorporate a single theme, such as a booklet of crossword tickets, or may be designed to include several different play styles around broader concepts such as Las Vegas, for example. With Pollard Banknote's PlayBook®, lottery players can enjoy a wide collection of play experiences and a number of different, yet simple play format games in a new, exciting way.

In May 2011, Pollard Banknote conducted an online survey in Maryland to test a number of game concepts. Among the four $20 games assessed, Lucky 7s Game Book was by far the study's highest ranked game.

"The Lucky 7s Game Book product launched on September 4, 2012, and there has been a very positive response here in Maryland," said Michael Hofferbert, Director of Product Development for the Maryland Lottery. "The Game Book is performing nearly 50% above average when considering all $20 games we've launched since 2008. We attribute much of the success to the prelaunch rollout strategy implemented by our sales team in which dispensers, custom dispenser inserts, and sample booklets allowing players to interact with the product were installed throughout approximately 60% of the retail network. Additionally, the product has been positioned as an extension of our $20 games by emphasizing a value purchase of six $5 games. A recent poll indicates that 45% of players find this value offering the most attractive feature of our Lucky 7s Game Book." Other recent PlayBook® launches by the Ohio Lottery, Minnesota Lottery, Wisconsin Lottery, and the Western Canada Lottery Corporation echo the player excitement seen in Maryland.

In total, over $400 million in retail sales have been generated by Pollard Banknote's patented PlayBook® since its first launch in 2007. To date, more than 10 lotteries around the world have launched over 30 patented PlayBook® games. The added play value of Pollard Banknote's PlayBook® has helped these lotteries increase contributions for good causes by generating significantly higher-than-average sales compared to other games at the same price point.

About Pollard Banknote Limited
Pollard Banknote Limited is one of the world's leading full-service lottery vendors and is a major supplier to North America's charitable gaming industry. The company manufactures instant lottery tickets and provides related programming, design, and marketing support. As well, Pollard Banknote manufactures pull tab tickets and bingo paper, and supplies lottery management services (including warehousing and distribution). Established in 1907, Pollard Banknote is owned approximately 73.5% by the Pollard family and 26.5% by public shareholders and currently serves more than 50 lotteries worldwide, including some of the largest and most respected lotteries in the United States, Canada, Europe, Asia, and Central and South America.

Forward-Looking Statements
Certain statements in this press release may constitute "forward-looking" statements and information which involve known and unknown risks, uncertainties, and other factors which may cause actual results, performance, or achievements to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. When used in this document, such statements include such words as "may," "will," "expect," "believe," "plan," and other similar terminology. These statements reflect management's current expectations regarding future events and operating performance and speak only as of the date of this document. There should not be an expectation that such information will in all circumstances be updated, supplemented, or revised whether as a result of new information, changing circumstances, future events, or otherwise.

SOURCE: Pollard Banknote Limited

Doug Pollard ([email protected])
Co-Chief Executive Officer
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John Pollard ([email protected])
Co-Chief Executive Officer
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Rob Rose ([email protected])
Chief Financial Officer
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