Pop the Champagne Papi! Drake Makes History Winning Five 2016 IHEARTRADIO MUCH MUSIC VIDEO AWARDS
– #Views hit-maker takes top honours with the most IHEARTRADIO MMVAs won in a single year –
– Host Gigi Hadid dazzles thousands of fans at Much's downtown Toronto HQ –
– #MMVAs trends internationally on Twitter –
"It's all about the fans. So happy to be here hosting the @iheartradio @muchmusic #MMVAs!!!! – Gigi Hadid, host of THE 2016 IHEARTRADIO MMVAs
To tweet this release: http://bit.ly/1tDTdzx #MMVAs
TORONTO, June 19, 2016 /CNW/ - THE 2016 IHEARTRADIO MUCH MUSIC VIDEO AWARDS stunned in 4K coast-to-coast-to-coast tonight with this year's biggest winner, international R&B sensation Drake, taking home five awards, the most of the night. Drake collected hardware for Video Of The Year, Best Hip Hop Video, Most Buzzworthy Canadian, Best Director ("Hotline Bling", Director X), and, along with Majid Jordan, Best MuchFACT Video for their hit single "My Love", which features the Canadian rapper.
Hometown star Alessia Cara, who made her debut on theIHEARTRADIO MMVA stage, took home her firstIHEARTRADIO MMVA for Best New Canadian Artist, while Nick Jonas scooped up the award forIHEARTRADIO International Artist of the Year before amazing fans by performing on the sidewalk, the first time inIHEARTRADIO MMVA history that an artist has performed on the street. Fan-favourite performers Fifth Harmony and Shawn Mendes each took home two awards, with Fifth Harmony winningMost Buzzworthy International Artist or Group and Fan Fave International Artist or Group, and Mendes taking home Best Pop Video and Fan Fave Video for "I Know What You Did Last Summer", a collaboration with Fifth Harmony member Camila Cabello.
International supermodel Gigi Hadid was in full command of the THE 2016 IHEARTRADIO MMVAs stage, leading a standout evening filled with the world's biggest names in popular music and entertainment. Hip hop duo Macklemore & Ryan Lewis opened the show with an epic rendition of their viral single "Dance Off" featuring a live dance off between presenters Amber Rose and Lilly Singh. Later in the show, Canadian rockers Hedley let the audience join in and sing during their electrifying performance of "Lose Control", before IHEARTRADIO MMVA winner Shawn Mendes sang new single "Treat You Better" in a broadcast debut performance of the track.
THE 2016 IHEARTRADIO MMVAs featured many debut performers on the broadcast, including singer-songwriter James Bay who performed a stunning version of "Let it Go"; hip-hop artist Desiigner who had fans screaming for his breakout hit "Panda"; indie pop duo Tegan and Sara who performed their addictive single "Boyfriend"; JUNO Award-winning indie rock band July Talk who performed "Push + Pull"; pop singer Hailee Steinfeld with B.C. hit-maker Shawn Hook who sang a medley of their singles "Rock Bottom" and "Sound of Your Heart"; and pop super-group Fifth Harmony, who closed the show with a sexy performance of hit "Work from Home".
The IHEARTRADIO MMVA hardware was handed out by an impressive list of personalities including Alx Veliz, Hailey Baldwin, Jus Reign, Marianas Trench, Robbie Amell, Ruth B, Scott Helman, Shemar Moore, Sofia Carson, SonReal, Tyler Posey, and stars of PRETTY LITTLE LIARS, Ashley Benson, Lucy Hale, and Shay Mitchell.
A community of IHEARTRADIO MMVA fans converged on social media tonight to share their love for the annual street level awards show with thousands of fans sharing posts across multiple social media platforms including Twitter, Snapchat, and Instagram. On Twitter alone there were more than 370,000 tweets posted today using #MMVAs, with IHEARTRADIO MMVA related hashtags holding six of the Top 10 trending topics, with #MMVAs trending internationally. Talent who took to the IHEARTRADIO MMVA stage weren't shy about shouting out the IHEARTRADIO MMVA on social media, with Nick Jonas, Tegan & Sara, Camila Cabello, Nash Grier, Shawn Mendes, and Desiigner all posting about #MMVAs.
IHEARTRADIO MMVA Aftermath
- The two-hour music extravaganza, which aired live on Much, Vrak, CTV, and internationally on Much.com, encores tomorrow, Monday, June 20, at 7 p.m. ET on Much, and is available on demand now at Much.com.
- ETALK recaps all of the red carpet arrivals and delivers exclusive backstage interviews tomorrow night at 7 p.m. ET on CTV.
- For more on IHEARTRADIO MMVA fashion, fans can tune in to see Much Digital Studios Creators Mila Victoria, Michael Rizzi, and MissFenderr recap the best looks from the THE 2016 IHEARTRADIO MMVA RED CARPET on THE MUCH GOLDEN HANGERSHOW, premiering tomorrow at 12 noon ET on Much.com.
** MEDIA NOTE ** Download IHEARTRADIO MMVA photos at Bellmedia.ca/PR.
And the winners are…
Video of the Year
Drake – "Hotline Bling"
Best Post-Production
Majid Jordan – "Every Step Every Way"
Best EDM/Dance Video
Grandtheft f. Lowell – "Quit This City"
Best Director
Drake – "Hotline Bling"
Director: Director X
Best Pop Video
Shawn Mendes and Camila Cabello – "I Know What You Did Last Summer"
Best Rock/Alternative Video
The Strumbellas – "Spirits"
Best Hip Hop Video
Drake – "Hotline Bling"
Best MuchFACT Video
Majid Jordan f. Drake – "My Love"
IHEARTRADIO International Artist of the Year
Nick Jonas
Most Buzzworthy Canadian
Drake
Most Buzzworthy International Artist or Group
Fifth Harmony
Best New Canadian Artist
Alessia Cara
IHEARTRADIO International Duo or Group of the Year
Macklemore & Ryan Lewis
IHEARTRADIO Canadian Single of the Year
The Weeknd – "Can't Feel My Face"
Fan Fave Artist/Group
Justin Bieber
Fan Fave Video
Shawn Mendes and Camila Cabello – "I Know What You Did Last Summer"
Fan Fave International Artist or Group
Fifth Harmony
Fan Fave VINE Musician
Rajiv Dhall
Official partners of THE 2016 IHEARTRADIO MMVAs include: Coca-Cola® Canada, Nestlé USA, Inc., Procter & Gamble®, and Virgin Mobile Canada™.
SOCIAL MEDIA LINKS:
@Much
@iHeartRadioCA
About THE IHEARTRADIO MUCH MUSIC VIDEO AWARDS:
Much gives fans the experience of a lifetime by putting them as close as humanly possible to their favourite artists and celebrities at THE 2016 IHEARTRADIO MMVAs. The show airs live on Sunday, June 19 on Much, CTV, Much.com, and Bell Media's French youth network, VRAK. Past MMVA performers and presenters include: Adam Lambert, Ariana Grande, Avril Lavigne, The Black Eyed Peas, The Black Keys, Britney Spears, Bruno Mars, Carly Rae Jepsen, Colin Farrell, Drake, Ed Sheeran, Gigi Hadid, Hedley, Jonas Brothers, Justin Bieber, Kanye West, Katy Perry, Ke$ha, Kelly Clarkson, Lady Gaga, LMFAO, Miley Cyrus, Rihanna, Selena Gomez, Snoop Dogg, Taylor Swift, The Weeknd, and many more. At THE IHEARTRADIO MMVAs, the audience is the priority; Much gives them the best seats in the house, whether a foot from the stage or a foot from a television, computer, or mobile phone. Fans should hit up Much regularly at Much.com or Twitter @Much for the most up-to-date info about the event of the year.
SOURCE Much
Laura Berkenblit, Music and Entertainment, Bell Media, 416.384.3173 or [email protected]; Amanda Rinaldo, Music and Entertainment, Bell Media, 416.384.5325 or [email protected]
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