Popular Wellness Wearable Band, Hapbee, Launches New Signal "Bedtime"

Hapbee Completes Development of First New Signal Based on User-feedback and Market Demand; Plans to Launch More Signals this Year

VANCOUVER, BC, April 22, 2021 /CNW/ - Hapbee Technologies, Inc. (TSXV: HAPB) (OTCQB: HAPBF) (FSE: HA1) ("Hapbee" or the "Company"), a wellness technology company and creator of the Hapbee wearable band (pronounced Happy), is pleased to announce the launch of its first new signal since the original six were made available to the public. This seventh signal, "Bedtime," is intended to help users wind down at the end of a long day.

The upcoming launch of the "Bedtime" signal marks a significant milestone for Hapbee's platform, as it demonstrates the Company's ability to execute on its business model of seamless, new signal releases intended to enhance user experience and optionality. Public release of the "Bedtime" signal is anticipated for April 27, 2021.

"Launching a new signal demonstrates Hapbee's ability to deploy new technology across both app and firmware updates. Future firmware and software updates will continue to expand the signal content available through the app as well as enhance product functionality for users who already have our wearable in hand." says Brian Mogen, PhD, Hapbee's Chief Scientific Officer.

Hapbee currently has several additional signals in its research and development pipeline. The selection and development of the "Bedtime" signal was based on current customer feedback, market research and a growing awareness of the importance of healthy sleeping habits. According to a recent study highlighted by StudyFinds.org, "Nearly two-thirds of Americans (62%) struggle to fall asleep each night." Hapbee intends to service this growing marketplace through the launch of its new signal and other initiatives.

source: https://www.studyfinds.org/next-day-anxiety-americans-struggle-sleep/

"Uninterrupted, quality sleep is crucial for physical and mental fitness. 'Bedtime' aims to help people unplug from all the noise in their day and to get the good night's sleep they deserve," says Scott Donnell, CEO of Hapbee.  "The new 'Bedtime' signal will be utilized by users of the Hapbee wearable band. Additionally, and pending successful prototype completion, this new signal could be utilized in the bed-related product we are currently developing."

Prior to the development of the Company's new "Bedtime" signal, Hapbee's wearable came pre-loaded with six signals: Alert, Happy, Calm, Relax, Focus and Deep Sleep (formerly Sleepy). The Company believes "Bedtime" will work best when used 30-60 minutes before bed, during one's bedtime routine, or on a long flight. It was developed to be used alone or before the Deep Sleep signal. 

Hapbee is available for purchase at Hapbee.com. The Company is currently in the research and development phases of creating future signals intended to be rolled out later this year. 

About Hapbee

Hapbee is a wearable magnetic field technology company that aims to help people choose how they feel. Powered by patented ultra-low radio frequency energy (ulRFE®) technology invented and licensed by EMulate Therapeutics, Inc., Hapbee delivers low-power electromagnetic signals designed to produce sensations such as Happy, Alert, Focus, Relax, and others.

You can learn more about how Hapbee works at www.hapbee.com/science.

Forward-Looking Information Disclaimer

Certain statements included in this news release constitute forward-looking information or statements (collectively, "forward-looking statements"), including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", "may", "should" and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts but reflect current expectations regarding future results or events. This news release contains forward looking statements. These forward-looking statements are based on current expectations and various estimates, factors and assumptions and involve known and unknown risks, uncertainties and other factors. Any statements about the public release of the "Bedtime" signal and timing thereof, the release of future firmware and software updates and the impact of such updates, the utilization of the "Bedtime" signal in the bed-related products, the belief for the timing of the use of the "Bedtime" signal and the research and development of future signals and the timing of their roll-out, are all forward-looking information. Forward-looking statements are not guarantees of future performance and involve risks, uncertainties and assumptions which are difficult to predict. Such statements and information are based on numerous assumptions regarding the Company will be able to release the signal on the timeline as anticipated, the Company will be able to continue to expand signal content  and enhance product functionality for users as anticipated, the completion of the prototype will be successful and will allow for the new signal to be utilized in the bed-related product the Company is developing, the Company will be able to research and develop future signals that can be rolled-out later this year.

Factors that could cause the actual results to differ materially from those in the forward-looking statements include, the release of the new signal may be delayed or not happen at all, future firmware and software updates may not expand the signal content or enhance product functionality, the prototype may not be successful and the signal may not be able to be utilized in the bed-related product in development, the belief for best uses of the new signal may not be accurate, and the Company may not create any future signals for roll-out later this year or at all. Forward-looking statements contained in this news release are expressly qualified by this cautionary statement. These risks, uncertainties and assumptions include, but are not limited to, those described in Hapbee's annual information form dated January 27, 2021, a copy of which is available on SEDAR at www.sedar.com, and could cause actual events or results to differ materially from those projected in any forward-looking statements. These statements should not be read as guarantees of future performance or results. Such statements involve known and unknown risks, uncertainties and other factors that may cause actual results, performance or achievements to be materially different from those implied by such statements. The Company assumes no responsibility to update or revise forward-looking information to reflect new events or circumstances unless required by law. Readers should not place undue reliance on the Company's forward-looking statements.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE Hapbee Technologies Inc.

Daniel Southan-Dwyer, Corporate Communication, E: [email protected], W: www.hapbee.com