PORSCHE EXCLUSIVE CELEBRATES 25th ANNIVERSARY

A dedicated team of 100 custom-tailors cars exactly to customers' specific desires, right from the factory

MISSISSAUGA, ON, Nov. 8 /CNW/ - For the past 25 years, a special department of Porsche AG has offered discerning customers the option of individually ordering and tailoring a vehicle, from its performance features to its exterior styling right down to the hand-stitching of its leather interior. This department, called Porsche Exclusive, offers customers hand-crafted refinement, right at the factory, providing a highly personalized touch with the reassurance of a full warranty.

Virtually any customer desire can be fulfilled by Porsche Exclusive following a personal dialogue; the sole prerequisite is technical and qualitative feasibility. Implemented with the finest craftsmanship and using selected materials, the skilful hands of the Exclusive specialists create components and complete vehicles in which personal care and dedication can be seen and felt down to the very last detail. Bespoke, manual work - with needle and thread wherever appropriate - is the most important principle of Porsche Exclusive.

A team of about 100 specialists at Porsche Exclusive takes care of everything from development to sales. Whether it be refined interior equipment or performance enhancements, all options from the Exclusive range and the vehicles themselves are not only developed in Weissach, but are also to a large extent integrated in the production process of a new Porsche.

A separate, extensive Exclusive catalogue, which also shows examples of completely individualized vehicles, is also available for each Porsche model. The customer discusses further special wishes directly with the Porsche Centre or the Exclusive customer advisors in the Zuffenhausen or Leipzig factories.

In 2009, Porsche Exclusive added a further gem to its portfolio in the form of the 911 Sport Classic. Limited to 250 vehicles (and not available in Canada), this was a 911 which perfectly combined tradition and modernity, with fixed rear wing in the "ducktail" shape first exhibited by 1973's legendary Carrera RS 2.7.

To celebrate the department's 25 years of success, Porsche Exclusive recently unveiled the new 911 Speedster. In homage to the first Porsche model that bore the Speedster name, its production run is limited to just 356 cars. A purist, open-topped two-seater with a low windscreen and double bubble convertible top lid, the Speedster is also a showcase for the department's capabilities. In addition to its unique exterior styling, its interior features include unique leatherwork on the seats, dashboard, centre console and even the air vents, accentuated by unique designs for the steering wheel, shift knob and handbrake lever.

With the 911 Speedster, Porsche Exclusive kicks off a year chock-a-block with activities. The Porsche Museum plans a special exhibition, running from March to May, coinciding with a new book on the history of the department. The Porsche Travel Club will host a very special trip featuring the most highly-customized cars in June. And Porsche Exclusive can also be experienced live at the Nürburgring vintage vehicle grand prix in August 2011.

Note: Photos are available to accredited journalists in the Porsche Press Database at http://presse.porsche.de. Footage material is available to registered users at http://www.thenewsmarket.com/porsche.

For further information:

Laurance Yap
416-450-4399
[email protected]