Prestigious hiring in the field of marketing research - Dr CHUCK CHAKRAPANI
JOINS LEGER MARKETING

MONTREAL, Sept. 7 /CNW Telbec/ - The president of Leger Marketing, Mr. Jean-Marc Léger, is proud to announce the appointment of Chuck Chakrapani as Executive Vice-President of Leger Marketing and President of the Toronto office. Dr Chuck Chakrapani is one of the most reputed marketing researchers in Canada.

"I accepted Leger Marketing's offer because I think it is the research firm that offers the best product on the Canadian market. For me, Leger Marketing is synonymous with precision, quality, rigor and creativity. I am excited to join this company which I think is a perfect example of Canadian expertise in polling and marketing research" added Chuck Chakrapani.

The president of Leger Marketing, Jean-Marc Léger, believes that the appointment of Dr Chakrapani adds experience and reputation to the Toronto team. "having Dr Chuck Chakrapani at the head of the Leger Marketing Toronto office will allow our company to offer unique expertise in methodology, advanced statistical analysis, market research and strategic insight, to all our clients across the country", said Jean-Marc Léger.

About Dr. Chuck Chakrapani

Dr Chuck Chakrapani is a Distinguished Visiting Professor at Ted Rogers School of Management, Ryerson University. He is Chief Knowledge Officer of the Blackstone Group in Chicago, past President of the Professional Marketing Research Society (now merged with Marketing Research and Intelligence Association). A former Editor-in-Chief of the Canadian Journal of Marketing Research, he currently edits Marketing Research, a quarterly publication of the American Marketing Association. He is a member of the Board of Directors of the Marketing Research Institute International of the University of Georgia and is Master Editor for the Principles of Marketing Research Course.

Dr Chakrapani was formerly a Senior Research Fellow at the Centre for the Study of Commercial Activity where he now serves as the Industry Advisor. Prior to that, he was the Chief Executive Officer of Millward Brown Canada. He has held academic appointments at the London Business School in England, McMaster University, University of Guelph and University of Liverpool. He was, for over two decades, the Chairman of the Investors Association of Canada.

Chuck specializes in research methodology and advanced statistical methods. Chuck was elected Fellow of the Marketing Research and Intelligence Association for his "outstanding contributions to marketing research in Canada." Professional Marketing (the official publication of the Australian Marketing Institute) described him as "one of the world's foremost authorities on customer behaviour". Marketing News of the American Marketing Association wrote that "his reputation is unparalleled". He is listed in Canadian Who's Who.

His recent books include Business Statistics (with Ken Black and Ignacio Castillo, 2010), Modern Marketing Research Step-by-Step (with Ken Deal, 2005), Statistics in Market Research (2004), Marketing Research: State of the Art Perspectives (2000), and How to Measure Service Quality and Customer Satisfaction (1998).

About Leger Marketing

Founded in 1986, Leger Marketing is now the largest Canadian-owned market research firm with more than 500 employees and the Canadian leader in Web surveys counting 345,000 representative members on its web panel. The company offers its services across Canada (Montreal, Toronto, Quebec city, Ottawa, Edmonton and Calgary) and in the United States (Philadelphia, Denver and Tampa). Leger Marketing is the North American partner of the largest international network of market research companies, Worldwide Independent Network (WIN) of Market Research.

For further information: Anne-Marie Marois - Vice-President, General Manager, Leger Marketing, 514 982-2464